Many of the country's biggest stars unite to salute the nation's real-life unsung heroes - the Pride of Britain.
Now in its eleventh year, The Daily Mirror's Pride of Britain Awards 2009, sponsored by the Co-operative, is back and is bigger than ever.
Hosted by Carol Vorderman, the annual event is packed with breathtaking stories of heroism and courage, uplifting and moving moments and hilarious celebrity surprises.
More than 100 stars - ranging from Prince Charles and Prime Minister Gordon Brown to David Beckham, Sir Michael Caine, Simon Cowell and Ant and Dec - pay tribute to our real-life heroes at the glittering occasion at the Grosvenor House in London's Park Lane.
The ITV Feelgood Factor Award is one of the categories in this year’s Daily Mirror Pride of Britain event. Viewers of ITV regional news programmes in England, Wales and Northern Ireland have been invited to nominate inspirational individuals for an award which celebrates those who help the rest of us lead healthier and more active lives.
The ITV Feelgood Factor Award is the latest stage in our support of the Department of Health's Change4Life campaign and follows on from our ITV1 show, The Feelgood Factor.
Click here for more detail on Change4life.
Find out more about the work of Soldiers, Sailors, Airmen and Families Association (SSAFA) Forces Help, & show your support
Support Ben Fogle and James Cracknell on their 450 mile rickshaw journey from Edinburgh to London, to raise money for SSAFA
Check out the official Pride of Britain site for a full list of awards categories, highlights and more
