Singlemuslim.com is the UK’s leading Muslim dating agency and introduces young Muslim singles to potential partners, with a more explicit emphasis on the ultimate aim of marriage.
Based in Wakefield, North Yorkshire, the entire operation is run by Adeem Younis and his team of assistants. A Match Made in Heaven follows the team as they go about their daily routine and focuses on Samar and Berihan as they look for a possible life partners.
The show looks at the increased involvement of parents within British Muslim communities in choosing a potential match for their son or daughter and how the Muslim tradition of arranged marriage is complemented or undermined by websites like singlemuslims.com.
It also tackles the more passive role of women in the Muslim dating tradition and whether modern methods of finding a partner, like internet dating, work to strengthen or challenge this. Plus there's the role of the veil in particular sections of the Muslim community and the affect this has on views about physical appearance when browsing online profiles in search of a match.
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