The girls tackle the problems faced by the nation’s forgotten shoppers, launching a campaign to delve deep into the male psyche.
Hundreds of civil engineers in London are stunned when Trinny and Susannah swoop in on their dress-down day. The girls coax them into their pod to reveal how and why they dress like they do. Trinny & Susannah are shocked at the results, realising that they have an enormous problem on their hands...
Click to download The Male Dress Code as a .pdf
Or take a look at Trinny and Susannah's shape advisor for men
PlayOur fashionistas give the engineers a good dressing down, with Trinny disgusted by the idea of "a woman's vest over a man's T-shirt"
PlayThe girls take the worst offenders aside, with Susannah telling one poor soul: "You look like you crawled out from under a stone"
PlayTrinny and Susannah spend an evening at Walthamstow Dog Track and get inspiration for their dress code for men
PlayThe style experts consult a leading advertising agency to help them "spell out simple style truths" to a male audience
