PlayThe most common cancer amongst men in the UK, prostate cancer represents one of the biggest threats to men's health today.
Watch the video: The Snow broadcasting family help raise awareness of prostate cancer
Despite its prevalence, however, prostate cancer is often shrouded in ignorance and embarrassment, and sadly leads to over ten thousand deaths each year.
Broadcasting trio Peter, Dan, and Jon Snow, have joined forces to front the campaign and highlight the increased risk if there is a history prostate cancer in the family.
Jon says: "Thankfully we do not have a history of prostate cancer in our family, but by fronting this campaign we were aiming to show how every man everywhere needs to be mindful of prostate cancer.”
Prostate cancer helplines
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