Doncaster are to wear a special edition green and white kit for Saturday's encounter against Crystal Palace to raise money for the NSPCC.
The shirts will then be auctioned off after the game with all funds going directly to the children's charity, while green cards will also be placed on all seats at the Keepmoat Stadium so fans can show their support for the scheme.
Although the green shirts are not available to buy in the club shop, Rovers fans are able to pre-order next season's home shirt which retains the traditional red and white hoop design.
The new kit was revealed to season ticket holders in a launch event on Thursday evening.
