This Morning

What we are

The daytime schedule offers a wide range of lively, entertaining and engaging programming from 6am - 6pm, Monday to Friday.

Long-term favourites such as Good Morning Britain, Lorraine, This Morning and Dickinson's Real Deal play alongside new formats including Judge Rinder and 1000 Heartbeats. Content range is vital from the lively debate and topical discussions of The Jeremy Kyle Show and Loose Women to formatted brands like Who's Doing The Dishes and Jeremy Kyle's Emergency Room and the highly successful quizzes Tipping Point and The Chase.

What we're looking for

We are mainly looking for shows that could play at 3pm though we'll always find a slot for an idea we love. No subjects are off-limits but they have to be shows you'd never want to miss.

Great talent on and off-screen is vital and we have many of ITV's biggest stars in the daytime schedule. We're always happy to consider new talent - Judge Rinder being the best example.

Daytime ideas should have peaktime values, humour, originality and diversity.

Shows should be 60 minutes and need to strip across the week.

How to submit an idea

Paragraphs can be emailed to the team at A few pointers:

  • Titles really matter. What will make your idea stand out?
  • Tasters and sizzles are always helpful.
  • Come prepared with on and off-screen talent thoughts.
  • Ask yourself - would I watch this every day? Or is it really a once a week idea?

Please note we only accept submissions from production companies.

Daytime programmes

Good Morning Britain

Loose Women

Judge Rinder

Tipping Point

The Chase

Commissioning areas

  • Entertainment & Comedy
  • Drama
  • Factual
  • Sport
  • Current Affairs
  • Digital Channels
  • Online