This Morning

What we are

The ITV Daytime schedule offers a wide range of lively, entertaining and engaging programming, reflecting the lives and interests of the audience across the day.

Long-term favourites including This Morning and Dickinson’s Real Deal play alongside new formats such as Auf Weidersehen My Pet and Secret Dealers. Content range is vital, from the lively debate and topical discussions of The Jeremy Kyle Show and Loose Women to exciting new formatted factual entertainment brands and the highly successful quiz shows, The Chase and Tipping Point.

What we're looking for

We are mainly looking for new shows at 2pm and 4pm. At 2pm we think factual entertainment formats will work well. No subjects are off-limits but they should be unmissable shows that you wouldn’t be surprised to see in peak. We're after shows that you would stay in to watch or set your planner for them. At 4pm, after the success of Tipping Point, we are looking for more entertainment-skewed ideas, whether game-shows or studio shows.

Great talent on and off screen is vital, as are peaktime values, humour, originality and diversity.

Daytime ideas should be compelling and exciting and must be able to sustain a long running series with the potential to return. All our shows are 60 minutes and need to strip across the week.

How to submit an idea

Paragraphs can be emailed to the team at A few pointers:

  • Titles matter. What title will hook a big ITV audience?
  • Taster tapes always help, particularly for character-led ideas
  • Come prepared with thoughts for off-screen talent
  • Simple direct propositions that feel inherently noisy
  • What's the story, the rationale? Why now?

Please note we only accept submissions from production companies.

Daytime programmes

Tipping Point

The Chase

The Paul O'Grady Show

Sunday Side Up

Commissioning areas

  • Entertainment & Comedy
  • Drama
  • Factual
  • Sport
  • Current Affairs
  • Digital Channels
  • Online