Entertainment & Comedy

Entertainment & Comedy

Ant & Dec's Saturday Night Takeaway


What we are

Entertainment programming on ITV sits at the heart of popular culture and is home to some of the biggest names in entertainment television.

We engage and entertain huge primetime audiences from around the UK with programmes that are accessible, have broad appeal, warmth, humour and contain moments that spark national conversations.

What we're looking for

Our audiences have very broad and mainstream tastes, so we are looking for ambitious ideas that can tap into familiar themes and shared interests.

Ideas that sit comfortably with our audiences tend to be big scale, confident and funny as opposed to narrow, too cool, too cynical or too earnest.

We welcome ideas for our popular and familiar entertainment hosts – as well as brand new talent with emerging profiles.

When being entertained, it’s good to be surprised, so the less predictable an idea, the better!



Our viewers love strong characters and compelling stories, and so do we. We're looking for pre and post watershed half hour sitcoms driven by multi layered characters in familiar settings. The biggest priority of all is of course finding the funny, and we want our comedies packed full of jokes. We already have single camera and studio sitcoms on our slate, and we want more of them. Comedies on the main channel need to have a broad appeal to a wide audience, so our shows need to be accessible. Modern, contemporary and high production values are key to our requirements, and above all we want to laugh.

We are also looking for hour long comedy dramas. We won't be commissioning many, but there's definitely room for more on ITV. As we are the comedy department, our hour long series must be driven towards the joke, rather than take the form of light dramas but of course a robust story is necessary to sustain the format.

For ITV2

Our comedies on ITV2 need to appeal to a younger, male skewing audience without being 'laddish'. We're keen to find naughty, cheeky comedies that have pace, a strong voice, and a relentless gag rate. We like big, bold stand-out ideas. With our recent acquisition of Family Guy, American Dad and Bordertown, our commitment to comedy is keener than ever. We're bolstering our comedy output with more half hour sitcoms, which will play at 10pm.

How to submit an idea

For Entertainment ideas, these can be emailed to Entertainment.Commissioning@ITV.com.

For Comedy ideas, these can be emailed to Comedy.Commissioning@ITV.com.

We aim to respond to all submissions within six weeks. Please note we only accept submissions from production companies.

Entertainment and Comedy programmes

Birds of a Feather

The X Factor

Take Me Out

Britain's Got Talent

Ninja Warrior UK

Other commissioning areas

  • Drama
  • Factual
  • Daytime
  • Sport
  • Current Affairs
  • Digital Channels
  • Online