What we are about
We are committed to the challenge of finding, developing and commissioning entertainment and comedy programming across a range of platforms, to reach new and elusive viewers beyond the traditional ITV audiences.
We strive to provide event TV that appeals to a broad audience and is hugely talked about. We aim to entertain and engage our viewers; they laugh out loud with Benidorm, they are on the edge of their seats with The Cube, and they are rooting for their favourite X Factor contestant.
What we want
If an entertainment programme instinctively feels like big event TV – then we want it!
If an entertainment programme is unquestionably interactive – then we want it!
If a comedy has warmth and heart at its centre – then we want it!
If a comedy has a setting that encircles generations – then we want it!
We are keen to find both entertainment and comedy entertainment shows that will define Saturday primetime.
With scripted comedy on the other hand, it needs to be suitable to occupy one of two slots; the robust 9pm weekday slot or the family skewed 8pm weekday slot.
How to submit an idea
Ideas can be emailed to Entertainment-Comedy.Commissioning@ITV.com. We aim to respond to all submissions within six weeks. Please note we only accept submissions from production companies.