Producers' Guidelines

This page contains information you may need when producing a programme for ITV.

Please click on the links below for specific guidelines or scroll down the page for more information and our frequently asked questions.


17th March 2014
ITVS completed programmes should be delivered direct to Deluxe in Acton

7th April 2014
Independent production companies should deliver completed programmes direct to Deluxe in Acton
All tape deliveries must be clearly labelled “ITV TX Material”

1st October 2014
ITV will only accept delivery of DPP-compliant files for completed programmes (into Deluxe in Acton)

From 17th March 2014 for ITVS and 7th April 2014 for independent suppliers, ITV will accept delivery of DPP compliant files. For further information on how to deliver DPP-compliant files for ITV please contact ITV’s Head of Media Standards, Bill Brown

Delivery material required

ITV require the following material to be delivered for each episode and any subsequent versions of a programme:

To Deluxe:
1 x HD Cam SR (TX master)
1 x Digi Beta (TX master)
Technical QC Pass Report (in tape box)
PSE Pass Certificate (in tape box)

1 x DPP compliant file

The following QC Certificates should be created using the filename structure, inclusive of production number, as outlined below. The pdf files should be electronically delivered to Deluxe at

Automated QC Report - FileName_AQC.pdf (Example: 2-xxxx-xxxx-xxx_AQC.pdf)

PSE Test Report - FileName_PSE.pdf (Example: 2-xxxx-xxxx-xxx_PSE.pdf) - also emailed to

Craft (eyeball) QC Review FileName_EYE.pdf (Example: 2-xxxx-xxxx-xxx_EYE.pdf)

Some AQC devices incorporate the PSE certificate into the AQC Report. If this is the case, the single file should be named as follows:

FileName_PSE_AQC.pdf (Example: 2-xxxx-xxxx-xxx_PSE_AQC.pdf)

Deluxe address: Unit 28, Concord Road, London, W3 0TH

1 x DVD with BITC for Compliance
E&O Insurance Policy details should be electronically delivered to ITV Compliance at
FileName_EOINSURANCEPOLICY.pdf (Example: 2-xxxx-xxxx-xxx_EOINSURANCEPOLICY.pdf)
1 x DVD for Commissioning
1 x Digibeta (split track audio) - on request from ITV Creative (Southbank)
1 x Digital Betacam tape - fully complied final version; mixed down and marked Press copy. No onscreen time codes or ad breaks. Start and end credits. Sent to ITV Publicity (Southbank) - FAO Video Desk

Please note that these Digibeta tape requirements will change later in 2014. When the new requirements come into effect this section of the website will be changed, and communication will be distributed. Please keep referring to this website for updates.

An edited set (minimum 12 images) of pre-approved digital images shot 300dpi and 30mb files in jpeg format. Artistes’ names, episode details, and any additional information should be clearly marked within the CD. All pictures should be made suitable and appropriate for use in newspapers, magazines, features and similar publicity media. All images must state the copyright owner and be cleared and licensed for editorial publicity use in UK publications and websites. Sent to ITV Publicity (Southbank) - FAO Picture Desk.

Programme Information: Programme title; series number; number of episodes; production company; series synopsis; individual episode synopsis; cast and crew list; biographies of main cast or presenters (if available). Contact: Head of Programme Publicity [for relevant genre] AND

Completed PasC/Music Cue Sheet Form via Silvermouse

Post Production Scripts - Please email post production scripts for subtitling purposes to and copy to

Live shows

For all live programmes contact should be made with ITV Media Logistics Connectivity at the point of commission to discuss deliverables, routing and technical requirements. The timescales for live deliverables post transmission will be discussed at the initial meeting with ITV Media Logistics Connectivity. All live programmes should be delivered in accordance with the requirements outlined in the document ITV Technical Standards for the Delivery of Television Programmes. The current version of this document is available to download from this section of the ITV website. ITV Media Logistics Connectivity are the central point of contact for all issues of live programming. They can be contacted at or by phone on 0113 222 7546.

After each live transmission all deliverables should be delivered to the relevant department within ITV as required. Please liaise with Media Logistics Workflow regarding the delivery of all master tapes at

ITV address: The London Television Centre, Upper Ground, London, SE1 9LT

Commissioning: Please mark for the attention of your commissioner, to the following address - 21st Floor, The London Television Centre, Upper Ground, London SE1 9LT

Creative: 13th Floor, The London Television Centre, Upper Ground, London SE1 9LT

Publicity: For the attention of Stephen Barber, 20th Floor, The London Television Centre, Upper Ground, London SE1 9LT

Compliance: Compliance Operations, The London Television Centre, Upper Ground, London SE1 9LT

ITV Archive: 104 Kirkstall Road, Leeds, LS3 1JS

If you have any issues/concerns regarding the delivery of your programme/material please contact Media Logistics -

Any changes to a completed tape or file

If any changes are made to the content, the programme will need to be re-versioned, requiring a new clock with a new production number. All changes and re-versioning must be discussed with Media Logistics, who may ask you to contact ITV’s Business Affairs division. There may be additional costs associated with programme recalls so please ensure early communication with Media Logistics in each case.

Programme recalls

If you need to recall a tape or file that you have already delivered to ITV, please contact the Media Logistics Team at

Recalled and re-delivered new versions will also need to be re-complied before payment for delivery can be made.

The Media Logistics Team will issue you with a Re-delivery Form that you will need to complete and return before previously delivered material will be released.

Contact Media Logistics Recalls will follow a similar process to that of tapes, although you will not receive anything back from ITV. New content will need to be delivered with a new production ID for the new version, so a Re-delivery Form will still need to be completed.

Late delivery of material

A programme is considered to be a late delivery if it is due to arrive less than two clear working days* from its transmission date. If you believe your programme is likely to be delivered late, please contact Media Logistics ( or call 0113 222 7546) as soon as possible to discuss delivery arrangements.

* A working day is considered Monday to Friday, and does not include Saturday, Sunday or Public Holidays.

Depending on your programme's length, format, date of delivery and the time between estimated delivery and transmission, you may be requested to do one or more of the following:

- Deliver directly to our transmission partner, Ericsson, and not to Deluxe.
- Deliver on a different format: for example, you may be asked to deliver on tape instead of file.
- If delivering on tape, 1 x HDCam SR and 2 x SD Digibetas will be required for late-delivered programme content.
- Deliver in the form of a playout rather than on tape or file (this is normally reserved for programmes delivering extremely late)

As implementing any one of these delivery routes can be costly and difficult at short notice, it is essential you contact Media Logistics to discuss arrangements as soon as you are aware you might be delivering late. You should also notify your contact in ITV Business Affairs and your Compliance Advisor.

Production numbers

A Production Number is a unique number that relates to each individual programme/episode. Production Numbers will be provided at the commissioning stage of the process. If at any time you need to re-deliver a programme with changes you will need to do so with a new Production Number. If you need further help and guidance please contact Media Logistics Workflow at

ITV logos and branding

For help and guidance please visit

End credits

For help and guidance please visit End Credit Guidelines

Contracted delivery date

The contracted delivery date is the key date against which material will be chased. Material must be delivered on its contracted delivery date and delivery terms will be changed to reflect this.

Productions need to update ITV if a contracted delivery date needs to change. In the event of a change to the Contracted Delivery Date please email or call 0113 222 7546 with the production number, the old contracted delivery date, the newly requested contracted delivery date and the reason why the date needs to change. Media Logistics will respond to you, detailing whether or not this change is acceptable.


For each production you will have elected a Compliance Licensee company to comply your content. The Compliance Licensee will let you know who the Compliance Advisor and/or Programme Lawyer is for your production once the commission has been confirmed by ITV Channels. If you are not sure who your Compliance Advisor is, please contact who will be able to assist you.


Each producer needs to complete the necessary rights information in Silvermouse on delivery of the production or as soon as possible thereafter within four weeks of delivery. Please see guidance notes on Silvermouse.

ITVS and internal users need to contact for access. External users should complete the New User Registration form available at or contact

Once your details have been verified, Silvermouse will provide you with a user name and password for the system and the login web address. ITVS users will require separate logins for different broadcaster accounts.

If you have any queries regarding the Silvermouse application please contact:

Please allow time for the login to be created and to become familiar with the system. The completed PasC Forms should be ready on Silvermouse when you deliver the programme transmission master.

Post production scripts

Please email post production scripts for subtitling purposes to and to

E and O insurance

ITV’s terms of trade require all independent producers to have in place suitable insurance cover in respect of the broadcast of their programmes. Hence, please could you provide us with a copy of your E&O insurance details, including confirmation from your insurer that the appropriate ITV companies are covered as additional insured parties as well as your company, for any claims arising from broadcast of the programme on ITV channels.

These details should be sent to or by post to Compliance Operations, the London Studios, Upper Group, London SE1 9LT to arrive no later than the delivery date of the programme. Failure to provide these details may lead to delays in payment from ITV Network. The appropriate entities to be covered as additional insured parties are ITV Plc and its subsidiaries".

ITV's insurance requirements are set out in the Terms of Trade and any enquiries should be made to your ITV Network Commercial Affairs contact, and any request for variation of these requirements must be made well in advance of delivery in writing to them.


What will Deluxe do and where are they based?

Deluxe ( are based in Acton. They will provide a single gateway for content into ITV, providing a receipt and prepare service for all incoming transmission material. If you’re delivering by file, Deluxe will send an acknowledgement of receipt of your file to the sending party likely to be your post production house. Deluxe also have their Deluxe 142 operation in Soho providing post production and VOD archive services for ITV.

Deluxe in Acton (This is the delivery address for all complete programme content): Deluxe, Unit 28, Concord Road, London, W3 0TH

Who chases production teams for content?

Deluxe will chase production teams up to 2 days before transmission at which point they will handover all the production information they have gathered to ITV Media Logistics. Within the 2 day late delivery window Media Logistics will be your point of contact and you will need to liaise directly with them to confirm your delivery path.

Media Logistics are the communication point between Deluxe and ITV. The Media Logistics team have compiled a list of contacts for each show which is shared with Deluxe. Media Logistics will take the production contact names and numbers from your contract. If these details change please ensure you update Media Logistics as soon as possible. for upcoming shows.

Is there a single point of contact for production at Deluxe?

No, any questions you have about the delivery of your production need to be directed to Media Logistics (

At what point do we know what the required by dates are?

Every production should have a ‘Contracted Delivery Date’ which is specified on your contract with ITV. The Contracted Delivery Date is the date that the finished programme (tape or file) should be received by Deluxe on behalf of ITV. For ITVS productions finished programmes should be delivered into Deluxe in Acton from 17th March 2014, for independently-produced content delivery into Deluxe should commence from 7th April 2014.

Is there an email address for content delivery date \(CDD\) changes?

Yes, email Media Logistics ( They will circulate the change to the correct business areas in ITV and come back to you on whether you can deliver to a new date or not.

I want to change the delivery date of my production. What do I do?

Email Media Logistics ( detailing all the changes, including your new delivery date, a contact name and reason for the change of date. You will be contacted if there is a problem with the proposed change of date.

If we're delivering multiple episodes do we send all the tapes/files in one go, or can we stagger delivery?

Ensure everything is delivered to the contracted delivery date. If the CDD is staggered then delivery can be staggered.

What do we do if we need to change a part within a show?

Manage this process through Media Logistics ( A file will not be sent back to you - but if you have to change a completed programme you will need to create a new version, with a new production number which will then need to be delivered as advised by Media Logistics.

ITV Studios productions will need to request a new production number via the ITV production number portal. External productions will need to liaise with their contact in the ITV compliance team, who will supply this for you.

Is this process of recalling a file immediate?

No, but Media Logistics will manage this process in priority order.

How long does the final TX file stay at transmission?

The systems at transmission will look ahead 6 weeks into the schedule. If the programme is not in the 6 week look ahead it will be deleted from TX, but it will reside in the ITV media asset management system for approximately 120 days so content can be recalled for any repeat transmissions within that window. After 120 days content will be purged.

Deluxe will supply tape copies of transmission material to the ITV Archive in Leeds. The tapes will remain in the ITV Archive for the period in which ITV hold rights for the content (for ITVS content, in perpetuity). Deluxe will retain a copy of all content on file while ITV hold the rights for the content.

If I need technical advice during the production process or prior to delivery who should I contact?

The first point of contact is Bill Brown, Head of Media Standards, who is responsible for ensuring delivered content meets the standards outlined in the document ITV Technical Standards for Delivery of Television Programmes which is available to download from this section of the ITV website. Contact or telephone 020 715 66542 or 07917 577 700.

Will Deluxe do a tech check file?

The responsibility for delivering a technically compliant tape or file remains with the programme supplier. Appropriate certificates (QC Pass Report, PSE Pass Report, Craft ‘Eyeball’ QC Review ) must be delivered along with the programme tape/file. Deluxe will carry out a '5 point check' on the supplied content; this means they will check the clock (programme and series title and production number) and ensure the content plays with audio and video at the beginning, middle and end of the content.

Who are the DPP and what is a DPP compliant file?

The Digital Production Partnership is an initiative formed by the UK's public service broadcasters to help producers and broadcasters migrate to file-based ways of working.

As part of this process the DPP has worked with the main UK Broadcasters to standardise file delivery. This means there is now a common file format and wrapper used across broadcasters which in turn should simplify the migration to file delivery process.

What about TV listings information?

You need to complete a form that is sent out to TV listings magazine and EPG providers in the form of a billing template for each programme episode (see Billing Templates). These completed programme billings should be sent to and - they will forward this programme information to the relevant contacts. Please contact James and Luke directly if you require further guidance on specific aspects of these forms.