Producers' Guidelines

This page contains information you may need when producing a programme for ITV.

So your programme has been commissioned and you have been asked by ITV to deliver a piece of content. What do you need to do and who are contacts along the journey? Please see our quick reference guide below...

Please click on the links below for specific guidelines or scroll down the page for more information and our frequently asked questions.

ITV only accept delivery of DPP-compliant files for completed programmes (into Deluxe in Acton).

For further information on how to deliver DPP compliant files for ITV please refer to the new Schedule D and ITV Technical Standards for Delivery of Programmes or contact ITV's Content Operations team on

Delivery material required

Please refer to the Schedule D above for ALL ITV deliverables including (but not limited to) network transmission, ITV Creative and ITV Press and Publicity.

ITV has undertaken tomigrate all areas still operating on tape to file. Any changes to deliverables brought about by this will be reflected in the latest version of the Schedule D. Please download a new Schedule D for every commission to ensure you are working to the latest version.

Production numbers

A Production Number is a unique number that relates to each individual programme/episode. Production Numbers will be provided at the commissioning stage of the process.

If at any time you need to re-deliver a programme with changes you will need to do so with a new Production Number. If you need further help and guidance please contact Content Operations at

ITV logos, branding and style guides

For help and guidance please visit

End Credits

For help and guidance please visit End Credit Guidelines.

Contracted delivery date

The contracted delivery date is the key date against which material will be chased. Material must be delivered on its contracted delivery date and delivery terms will be changed to reflect this.

Productions need to update ITV if a contracted delivery date needs to change. In the event of a change to the Contracted Delivery Date please email with the production number, the old contracted delivery date, the newly requested contracted delivery date and the reason why the date needs to change. Content Operations will respond to you, detailing whether or not this change is acceptable.


For each production you will have elected a Compliance Licensee company to comply your content. The Compliance Licensee will let you know who the Compliance Advisor and/or Programme Lawyer is for your production once the commission has been confirmed by ITV Channels. If you are not sure who your Compliance Advisor is, please contact who will be able to assist you.

PasC | Silvermouse

Each producer needs to complete the necessary rights information in Silvermouse on delivery of the production or as soon as possible thereafter within four weeks of delivery. Please see guidance notes on Silvermouse.

ITV Studios and internal users need to contact for access. External users should complete the New User Registration form available at or

Once your details have been verified, Silvermouse will provide you with a user name and password for the system and the login web address. ITVS users will require separate logins for different broadcaster accounts.

If you have any queries regarding the Silvermouse application please contact

Please allow time for the login to be created and to become familiar with the system. The completed PasC Forms should be ready on Silvermouse when you deliver the programme transmission master.

Billings | TV listing information

You need to complete a form that is sent out to TV listings magazine and EPG providers in the form of a billing template for each programme episode (see Billing Templates). These completed programme billings should be sent to james.vaughan@itv.comwho will forward this information to the relevant contacts. Please contact James directly if you require further guidance on specific aspects of these forms.

Post production scripts

Please email post production scripts for subtitling purposes to and to

E and O insurance

ITV’s terms of trade require all independent producers to have in place suitable insurance cover in respect of the broadcast of their programmes. Hence, please could you provide us with a copy of your E and O insurance details, including confirmation from your insurer that the appropriate ITV companies are covered as additional insured parties as well as your company, for any claims arising from broadcast of the programme on ITV channels.

These details should be sent to or by post to Compliance Operations, The London Studios, Upper Ground, London SE1 9LT to arrive no later than the delivery date of the programme. Failure to provide these details may lead to delays in payment from ITV Network. The appropriate entities to be covered as additional insured parties are ITV Plc and its subsidiaries.

ITV's insurance requirements are set out in the Terms of Trade and any enquiries should be made to your ITV Network Commercial Affairs contact, and any request for variation of these requirements must be made well in advance of delivery in writing to them.


What if I need to make changes to a completed programme delivered as a file?

If any changes are made to the content, the programme will need to be re-versioned, requiring a new clock with a new production number. All changes and re-versioning must be discussed with Content Operations, who may ask you to contact ITV’s Business Affairs division. There may be additional costs associated with programme recalls so please ensure early communication with Content Operations in each case.

How do I 'recall' a programme?

You can no longer recall a programme; the file must be deleted. If you need to delete a file that you have already delivered to ITV, please contact Content Operations at

Re-delivered new versions will also need to be re-complied before payment for delivery can be made.

New content will need to be delivered with a new production ID for the new version, so a Re-delivery Form will need to be completed. For clarity you will not receive anything back from Deluxe.

What if I need to deliver later than my contracted delivery date?

A programme is considered to be a late delivery if it is due to arrive less than two clear working days* from its transmission date. If you believe your programme is likely to be delivered late, please contact Content Operations at as soon as possible to discuss delivery arrangements.

As implementing any other delivery route can be costly and difficult at short notice, it is essential you contact Content Operations to discuss arrangements as soon as you are aware you might be delivering late. You should also notify your contact in ITV Business Affairs and your Compliance Advisor.

* A working day is considered Monday to Friday, and does not include Saturday, Sunday or PublicHolidays.

Who chases production teams for content?

Deluxe will chase production teams up to two days before transmission at which point they will handover all the production information they have gathered to ITV Content Operations. Within the two day late delivery window Content Operations will be your point of contact and you will need to liaise directly with them to confirm your delivery path.

Content Operations are the communication point between Deluxe and ITV. The Content Operations team have compiled a list of contacts for each show, which is shared with Deluxe. Content Operations will take the production contact names and numbers from your contract. If these details change please ensure you update Content Operations as soon as possible for upcoming shows.

At what point do we know what our contracted delivery date is?

Every production should have a Contracted Delivery Date, which is specified on your contract with ITV. The Contracted Delivery Day is the date that the finished programme should be received by Deluxe on behalf of ITV.

Is there an email address for contracted delivery date (CDD) changes?

Yes, email Content Operations at contentoperations@itv.comdetailing all the changes, including your new delivery date, a contact name, and reason for the change of date.

They will circulate the change to the correct business areas in ITV and come back to you on whether you can deliver to a new date or not.

What do we do if we need to change a part within a show or redeliver?

Manage this process through Content Operations at A file will not be sent back to you, but if you have to change a completed programme you will need to create a new version, with a new production number which will then need to be delivered as advised by Content Operations.

ITV Studios productions will need to request a new production number via the ITV production number portal. External productions will need to liaise with their contact in the ITV compliance team, who will supply this for you.

Is the process of deleting a file immediate?

No, but Content Operations will manage this process in priority order.

How long does the final TX file stay at transmission?

The systems at transmission will look ahead six weeks into the schedule. If the programme is not in the six week look-ahead it will be deleted from TX, but it will reside on the ITV internal storages indefinitely.

Deluxe will supply tape copies of transmission material to the ITV Archive in Leeds. The tapes will remain in the ITV Archive for the period in which ITV hold rights for the content (for ITV Studios content, in perpetuity). Deluxe will retain a copy of all content on file while ITV hold the rights for the content.

If I need technical advice during the production process or prior to delivery who should I contact?

The first point of contact is Bill Brown, Head of Media Standards, who is responsible for ensuring delivered content meets the standards outlined in the document ITV Technical Standards forDelivery of Television Programmes which is available to download from this section of the ITV website. Contact or telephone 020 715 66542 or 07917 577 700.

Who are the DPP and what is a DPP compliant file?

The Digital Production Partnership is an initiative formed by the UK's public service broadcasters to help producers and broadcasters migrate to file-based ways of working.

As part of this process the DPP has worked with the main UK broadcasters to standardise file delivery. This means there is now a common file format and wrapper used across broadcasters which in turn should simplify the migration to file delivery process.

What will Deluxe do and where are they based?

Deluxe ( are based in Acton, London. They will provide a single gateway for content into ITV, providing a receipt and prepare service for all incoming transmission material.

Is there a single point of contact for production at Deluxe?

No, any questions you have about the delivery of your production need to be directed to Content Operations at

Will Deluxe do a tech check on the file?

The responsibility for delivering a technically compliant file remains with the programme supplier. Appropriate certificates (QC Pass Report, PSE Pass Report, Craft ‘Eyeball’ QC Review) must be delivered along with the programme file. Deluxe will carry out a '5 point check' on the supplied content; this means they will check the clock (programme and series title and production number) and ensure the content plays with audio and video at the beginning, middle and end of the content.