Introduction

By accessing and using our websites or other services, you are agreeing to the terms of this policy and our privacy policy. Please do read this cookie policy and our privacy policy carefully so you know what we are doing with your information.

We may update this cookie policy from time to time and will post any changes on our website at www.itv.com so it's a good idea to come back occasionally and read through it again. This cookie policy was last updated on 17th December 2014.

What are cookies?

Cookies are small files of letters and numbers. These files are either stored in the memory of your computer or other device such as mobile phones or tablet devices (these cookies are generally known as session cookies) or are placed on the hard drive of your device (generally known as persistent cookies).

Cookies are created when you visit a website or other service that uses cookies. Cookies are commonly used to help the user’s browsing experience and provide more information about the user’s experience and interests. This information is generally used to make content, services and advertising more relevant and useful during future visits.

For more details about cookies and details of how to delete and disable cookies you can visit www.aboutcookies.org and also see our section on more information and turning cookies off below.

How does ITV use cookies?

Our websites and services (including www.itv.com, www.itvmedia.co.uk and the ITV Player services) use cookies to distinguish you from other users of our services and to provide increased functionality when you are using our services. This helps us to provide you with a good experience when you browse our websites and also allows us to improve our websites and our services.

Unless you have adjusted your browser settings (where possible) to refuse cookies, our systems will issue cookies as soon you visit our websites or access other services. If you have switched off cookies then some of the functionality of our services may not be available to you.

The cookies that we use on our websites only collect anonymous information to optimise our services, and do not collect personal information.

Please note that not all the cookies on our sites are set by us. Please see the section below on third party cookies.

What cookies are on the ITV website?

The cookies on our websites generally fall into the following categories: (1) functional and analytical cookies; and (2) cookies to help make advertising more relevant to our users.

Functional and analytical cookies

Analytical cookies

Analytical cookies allow us to recognise and to count the number of visitors to our website, to see how visitors move around the website when they are using it and to record which content viewers view and are interested in. This helps us to determine how frequently particular pages and advertisements are visited and to determine the most popular areas of our website and/or services. This helps us to improve the service which we offer to you by helping us make sure our users are finding the information they are looking for, by providing anonymised demographic data to third parties in order to target advertising more appropriately to you, and by tracking the success of advertising campaigns on our website.

Functional cookies

Functional cookies relate to the functionality of our websites and allow us to improve the service we offer to you through our websites, for example:

  • by remembering that you have signed up to view a particular type of content (e.g. sports simulcasts);
  • by allowing you to carry information across pages of our website to avoid you having to re-enter information;
  • to allow you to access stored information if you have registered with us;
  • by recognising your preferences when you return to our website(s);
  • by enabling us to serve the appropriate regionalised service relevant to your location; or
  • by ensuring that any adverts which you view on our website are not repeated within a short space of time.

What functional and analytical cookies do we use?

We have set out below the main functional and analytical cookies that we use:

Name of cookie: anonld
What does it do? We use it to assign a unique number to each user of our website so that if necessary we can recognise each of our users.
Which ITV websites use this cookie? www.itv.com

Name of cookie: ASP.NET_sessionid
What does it do? We use this cookie so that we know when you are actively using our website. It enables us to temporarily store information so that it can be accessed by other pages of our website if necessary to help our website function correctly.
Which ITV websites use this cookie? www.itv.com

Name of cookie: ASPSESSIONIDSSBBADBC
What does it do? We use this cookie so that we know when you are actively using our website. It enables us to temporarily store information so that it can be accessed by other pages of our website if necessary to help our website function correctly.
Which ITV websites use this cookie? www.itv.com

Name of cookie: r2075522559
What does it do? We use this cookie to track the use of links provided in our newsletters.
Which ITV websites use this cookie? www.itv.com

Name of cookie: Itv.Region
What does it do? We use this cookie to remember the region in which you are located, which enables us to serve region specific content to you.
Which ITV websites use this cookie? www.itv.com

Name of cookie: Uid
What does it do? This cookie is used by AddThis, one of our technology partners, to track which social networking options you use. We only use this data in aggregate form so that we can tell which are the most popular social networking tools.
Which ITV websites use this cookie? www.itv.com

Name of cookie: Con.conviva.livepass.sol
What does it do? We use this flash cookie to generate anonymous, aggregated data on the performance of the ITV Player. For details of how to delete or disable flash cookies please see below.
Which ITV websites use this cookie? www.itv.com

Name of cookie: Signup_Corrie, Signup_Cricket, Signup_Cycling, Signup_Football, Signup_IAC, Signup_RoB, Signup_Rugby, Signup_TOWIE, Signup_XFactor
What does it do? We ask users to enter their email address in order to access exclusive video content. We use these cookies to ensure that you don’t need to enter your email address again on a subsequent visit.
Which ITV websites use this cookie? www.itv.com

Name of cookie: AWSELB, JSESSIONID
What does it do? This cookie is set by Grabyo, a technology partner, used to determine which server to send users to in order to spread the strain large numbers of users put on the Grabyo infrastructure.
Which ITV websites use this cookie? www.itv.com

Name of cookie: cm.BOuoiOB7woTRB8eVWuNsgar6ZHhpref
What does it do? We use this cookie when you sign up for an ITV newsletter to store your newsletter preferences. This prevents users from having to repopulate the preferences form on more than one occasion.
Which ITV websites use this cookie? www.itv.com

Name of cookie: LE0, LE1, LE2, LE3
What does they do? Our web advertising system uses these cookies to serve an advert a fixed number of times so that you do not see the same advert repeatedly.
Which ITV websites use this cookie? www.itv.com

Name of cookie: has_js
What does it do? We use this cookie to identify whether a user has javascript turned on/off. If javascript is turned off many of our website functions will not work correctly.
Which ITV websites use this cookie? www.itv.com, www.itvplc.com

Name of cookie: Drupal.tableDrag.showWeight, Drupal.toolbar.collapsed
What does it do? The Drupal CMS uses this cookie to temporarily store display preferences.
Which ITV websites use this cookie? www.itv.com/presscentre

Name of cookie: Itvmp
What does it do? We use this to ensure that when you use the ITV Player the most up-to-date version of our video player is launched. This helps us to ensure that you get the best experience possible from using our video player.
Which ITV websites use this cookie? www.itv.com

Name of cookie: Itvpreferences.sol
What does it do? We use this flash cookie to store your subtitle and volume preferences for the ITV Player so that you don’t have to set them each time you visit (unless you delete cookies on your machine). For details on how to delete or disable flash cookies please see below.
Which ITV websites use this cookie? www.itv.com

Name of cookie: ITVAutoresume.sol
What does it do? We use this flash cookie to store the last point you reached in a video you were watching so you can resume watching from the last point you reached (unless you delete cookies on your machine). For details of how to delete or disable flash cookies, please see below.
Which ITV websites use this cookie? www.itv.com

Name of cookie: ITV.Autoplay
What does it do? We use this cookie to automatically play the next episode in a series on ITV Player.
Which ITV websites use this cookie? www.itv.com

Name of cookie: ITVGuidance.sol
What does it do? We use this flash cookie to remember your parental control preferences and encrypted PIN so once you have set your parental control preferences and PIN we will remember your settings (unless you delete cookies on your machine). For details of how to delete or disable flash cookies, please see below.
Which ITV websites use this cookie? www.itv.com

Name of cookie: Itv.History
What does it do? We use this cookie to remember the last videos you watched on the ITV Player (up to 15 videos).
Which ITV websites use this cookie? www.itv.com

Name of cookie: CASTG
What does it do? We use this cookie to store an identifier that lets us know that a user has logged in to one of our website so that we can remember that you are logged in when you visit a different part of our website. This prevents you from having to log in more than once during your visit.
Which ITV websites use this cookie? www.itv.com

Name of cookie: ITVPLAYER.RENTAL
What does it do? We use this cookie to remember details of your rentals from us, so that we can speed up your access to content.
Which ITV websites use this cookie? www.itv.com

Name of cookie: itv_player_switch
What does it do? We use this cookie to route you to a newly developed version of our video player
Which ITV websites use this cookie? www.itv.com

Name of cookie: MAN
What does it do? We use this cookie to acquire a digital rights management licence for content you purchase from the ITV Player. If you disable this cookie, you will not be able to watch paid-for content on the ITV Player.
Which ITV websites use this cookie? www.itv.com

Name of cookie: variant and variant_inputs
What does it do? We sometimes test different look & feels of the website. We use these cookies to store temporary information about which version has been shown and how it was interacted with.
Which ITV websites use this cookie? www.itv.com/itvplayer

We also use cookies which are operated on our behalf by the organisations listed below to help us deliver our services.

Organisation setting the cookies: ComScore (formerly Nedstat)

How to reject/delete these cookies? See general section on how to disable cookies below. If you would like more information on ComScore’s use of data please see their Privacy Policy.

Name of cookie: C1
What does it do? We use this cookie to generate a unique identifier for your visit to our website which our site statistics software uses to identify whether you are visiting our website from within the ITV network. This allows us to generate an accurate picture of activity on our website.
Which ITV websites use this cookie? www.itv.com

Name of cookie: S1
What does it do? Like the C1 cookie, we use this cookie to generate a unique identifier for your visit to our website which our site statistics software uses to identify whether you are visiting our website from within the ITV network. This allows us to generate an accurate picture of activity on our website.
Which ITV websites use this cookie? www.itv.com

Name of cookie: ns_cookietest
What does it do? We use this cookie once to check whether a user is a first time visitor to our website.
Which ITV websites use this cookie? www.itv.com

Name of cookie: ns_session
What does it do? We use this cookie to inform our statistics software that you have an active session on our website so that we can track the amount of time which you spend on particular pages of our website. This allows us to monitor which areas of our website are most popular.
Which ITV websites use this cookie? www.itv.com

Organisation setting the cookies: Google Analytics

Our websites use Google Analytics Premium, a web analytics tool provided by Google Ireland Limited (“Google”). Google Analytics Premium uses cookies to help the website analyse how users use the website. The information generated by the cookies about your use of the website and your current IP-address will be transmitted by your browser to and will be stored by Google on servers in the United States and other countries. Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity and provide us with other services relating to website activity and internet usage. The UP address collected through Google Analytics will not be associated with any other data held by Google.

How to reject/delete these cookies? You may reject or delete these cookies by downloading and installing the Google Analytics Opt-out Browser Add-on available here.

Name of cookie:_utma
What does it do? This cookie helps us determine the number of unique visitors to our website.
Which ITV websites use this cookie? www.itv.com

Name of cookie: _utmz
What does it do? This cookie helps us determine the referral method for people visiting our website. This helps us to analyse the traffic arriving at our website and to determine which are the most popular routes (e.g. direct, search engine search, email link).
Which ITV websites use this cookie? www.itv.com

Name of cookie:_utmb
What does it do? We use this Google Analytics cookie to help us to record the length of individual sessions from our users on our website. Each time you move to a new page within our website within 30 minutes of arriving the cookie updates so that we know that you are still actively using our website within a single session.
Which ITV websites use this cookie? www.itv.com

Name of cookie: _utmc
What does it do? Similar to _utmb, we use this Google Analytics cookie to help us record the length of individual sessions on our website.
Which ITV websites use this cookie? www.itv.com

Organisation setting the cookies: AiMatch

How to reject/delete these cookies? See general section on how to disable cookies below. For more information on how AiMatch use data, please see their Privacy Policy.

Name of cookie: MID
What does it do? We use this cookie to identify whether a user of our website has cookies enabled. If this cookie identifies that a user has cookies enabled, a second ‘MID’ cookie is dropped. This cookie helps us to identify each unique visitor but is anonymous in nature.
Which ITV websites use this cookie? www.itv.com

Name of cookie: HINT
What does it do? We use this cookie to ensure that we are consistently directing our users to the same components of our website to ensure a consistent and relevant advertising experience. This helps us ensure the integrity of the sequence of advertising that is seen by our users, and helps us to apply caps on the frequency with which our users see particular adverts.
Which ITV websites use this cookie? www.itv.com

Organisation setting the cookies: YouTube

How to reject/delete these cookies? See general section on how to disable cookies below.

Name of cookies: demographics, dkv, s_tempdata-1666356427, VISITOR_INFO1_LIVE, recently_watched_video_id_list, use_hitbox, ACTIVITY, PREF
What do they do? YouTube uses these cookies to analyse traffic from embedded videos on the ITV press centre site.
Which ITV websites use these cookies? www.itv.com/presscentre

Organisation setting the cookies: ShareThis

How to reject/delete these cookies? See general section on how to disable cookies below.

Name of cookie: UID, UIDR
What does it do? This cookie is used by ShareThis, a partner providing sharing tools on the ITV press centre, to track the size of their audience.
Which ITV websites use this cookie? www.itv.com/presscentre

Organisation setting the cookies: Maxymiser

How to reject/delete these cookies? See general section on how to disable cookies below.

Name of cookie: mmcore.pd, mmcore.srv
What does it do? Those 2 cookies are used to store anonymous identifiers. They enable the optimisation platform to remember a visitor and to serve them with the appropriate content while ensuring a fast load of the web page.
Which ITV websites use this cookie? www.itv.com

Name of cookie: mmcore.tst
What does it do? This cookie is use by the platform as a test to see whether or not browser settings allow cookies to be set on the end-user machine.
Which ITV websites use this cookie? www.itv.com

Name of cookie: mm_[description]
What does it do? Sometimes Maxymiser needs to create a custom cookie to deliver particular functionality. These are prefixed with mm_.
Which ITV websites use this cookie? www.itv.com

Cookies to make advertising more relevant to our users

Cookies that are set by us on our behalf

TV or parties who act on behalf of ITV set and use cookies to help provide our users with advertising which is more relevant to them. Details of the organisations which set cookies for us are listed below.

Organisation setting the cookies: AudienceScience, Inc.

How to reject/delete these cookies? You can find out more about how AudienceScience uses data, and how to opt-out, by reading their Privacy Policy at www.audiencescience.com/privacy.

Name of cookies: NETID01, wlid, NETSEGS_*, rsi_segs_*, rtc_*, rsi_us*, rsiPus, eas_pc*, rsi_us*, rsiPus, eas_pc*, wlrc, wlrc-*, eas_uid, eas_gr_fr
What do they do? AudienceScience use the cookies listed to recognise you and find out information about the pages of our website which you visit. It also processes the IP-addresses of users of our website to generate non-personally identifiable information in order to place you in an audience segment. It then places adverts onto our website which it believes people in your segment will find particularly relevant. These cookies also contain non-personally identifiable browsing data to apply a frequency cap on the advertisements which are served on our website.
Which ITV websites use these cookies? www.itv.com

Cookies that are set by third parties

From time to time, ITV may sell advertising space to third parties who may deploy cookies to gather information about users to target their advertising to those users.

These third parties include the organisations set out below.

Videology, Inc.
Videology uses cookies and IP address analysis to collect non-personally identifiable information about the users of our website, to help serve video advertisements which are of particular relevance to you. For more information about how Videology use data, and how to opt-out, please see their Privacy Policy at http://www.videologygroup.com/index.php/menu-privacy-policy.html or visit http://www.youronlinechoices.com

Doubleclick
Doubleclick (part of Google) uses cookies and IP address analysis to identify unique users of our website (through the collection of non-personally identifiable information) and to track the conversion rates for particular advertising campaigns, to help serve advertisements which are of particular relevance to you, and to control the frequency with which particular advertisements are displayed to our users. For more information about how Google use data please see Google’s Privacy Policy at http://www.google.com/intl/en/policies/privacy/. To opt-out please visit http://www.google.com/policies/privacy/ads/.

Atlas
Atlas uses cookies to help serve advertisements which are of particular relevance to you, to measure the reach of particular advertising campaigns and control the frequency with which particular advertisements are served to users of our website. For more information about how they use cookies, and how to opt-out, please visit http://atlassolutions.com/privacy-policy

Mediaplex
Mediaplex use cookies to help serve advertisements which are of particular relevance to you, to measure the reach of particular advertising campaigns and to control the frequency with which particular advertisements are served to users of our website. For more information about how they use cookies, and how to opt-out, please visit http://www.mediaplex.co.uk/mojo-privacy-statement

Mediamind
Mediamind use cookies to help serve advertisements which are of particular relevance to you, to measure the reach of particular advertising campaigns, to control the frequency with which particular advertisements are served to users of our website, to recognise when a particular user has opted out from the use of cookies and to measure how many of our users see the advertisements served. For more information about how they use cookies, and how to opt-out, please visit http://www.mediamind.com/privacy-policy

Flashtalking
Flashtalking uses cookies to track the conversion rates for particular advertising campaigns, to help serve advertisements which are of particular relevance to you and to measure how many of our users see the advertisements served. For more information about how they use cookies, and how to opt-out, please visit http://www.flashtalking.com/ (and click the Privacy Policy and Cookies link)

Pointroll
Pointroll use cookies to help serve advertisements which are of particular relevance to you, to measure the reach of particular advertising campaigns and control the frequency with which particular advertisements are served to users of our website. For more information about how they use cookies, and how to opt-out, please visit http://www.pointroll.com/ (and click the Privacy Policy link)

Adrime
Adrime uses a cookie to control the frequency with which particular advertisements are served to users of our website. For more details please visit http://www.adrime.nl/

AOL Networks
AOL Networks uses cookies to help serve advertisements which are of particular relevance to you, to help control the frequency with which particular advertisements are served to users of our website, to track the conversion rates for particular advertising campaigns and to measure the reach of particular advertising campaigns. For more information about how they use cookies, and for details of how to opt-out, please visit http://advertising.aol.com/privacy.

Coral Interactive
Coral uses cookies to help monitor the number of times users of our website see their advertisements, to track bonus offers which apply to users who click on their advertisements, and to keep track of the point of referral when users 'click-through' to the Coral website. For more information on how Coral uses cookies, please visit http://www.coral.co.uk/help/general/privacy-policy

We are currently participating in a research project carried out by the Broadcasters’ Audience Research Board (BARB) to gather anonymised statistics about the usage of media players. The aim is to understand the number of users and the extent of use of these players and the content within them. Several other major broadcasters are also participating in the project. BARB has chosen Kantar Media to collect this data through the use of cookies that are placed on your device when you use the ITV Player. All data is collected anonymously and will not be used by ITV for any other purpose but for this project.

When do our cookies expire?

Except for essential cookies, most of the cookies on our websites expire at the end of your current session on our website. However, some of our cookies have an extended lifespan which ranges from 1 day to 26 years. Some of our cookies are persistent and will never expire. Where we specify above that the cookie being used is a flash cookie, please note that flash cookies do not expire.

What cookies are on our other services?

ITV Player on the PlayStation Network

The list below sets out the main cookies that we use in the ITV Player application which is available through the PlayStation Network:

Ps3Guidance
We use this cookie to remember whether you have indicated that you 18 years or older. This cookie will expire at the end of your session.

ned.itv.com c1
We use this cookie so that we can identify your device as a unique user of our services. This enables us to track usage of the Player to learn about how our customers use the service. This is a generic ID that cannot be attributed directly to you but does enable us to track Player usage. This cookie is operated by ComScore on our behalf. If you would like more information on ComScore’s use of data please see their Privacy Policy at http://www.comscore.com/About_comScore/Privacy_Policy.

Ps3RegionBroadcaster
We use this cookie to remember which region you are in, which enables us to serve region-specific content to you.

Ps3Postcode
We use this cookie to remember the postcode that you entered so that you do not need to enter it every time you access the Player.

Ps3UnsupportedRes
We use this cookie to provide content to you using the most appropriate screen resolution.

Ps3AdvertClickedReminder
We use this cookie to remember your preferences as to how advertising is displayed to you.
All of these cookies are persistent and will not expire unless we have indicated otherwise above. You will not be able to block these cookies but you can delete them by going to the main menu, selecting "Network.", then "Internet Browser.", pressing the "Triangle" button, selecting "Tools.", then selecting "Delete Cookies." Select "Yes" when asked to confirm.

ITV Player on Freesat

We also use a cookie in the ITV Player on Freesat. This cookie allows us to identify your Freesat device as a unique user of our services, so that we can track usage of the ITV Player to learn about how our customers use the service. This is a generic ID that cannot be attributed directly to you personally. The cookie will not expire, and cannot be deleted or blocked.

ITV Player on mobile devices

The list below sets out the main cookies that we use in the ITV Player application on mobile devices:

Region Value
We use this cookie to remember the region in which you are located, which enables us to serve region specific content to you.

Last Watched Info
We use this cookie to remember the last videos you watched on the Application.

2 Hour Ad Rule
We use this to ensure that you do not have to keep watching the same ad-breaks if you close the Application or rewind or fast-forward within a programme. This cookie is not used in the Android version of ITV Player.

Feed Refresh
We use this cookie to refresh the application data feeds within the Application to bring you the most recent content.

Guidance/PIN Settings
We use this cookie to remember your parental control preferences and encrypted PIN and email address so that once you have set your parental control preferences and/or PIN, we will remember your settings.

PIN Reset
This enables us to reset your parental control PIN if you ask us to. This will use the information captured in the PIN Settings as described above.

Unique Identifier
We use this cookie so that we can identify your device as a unique user of our services. This enables us to track collective usage of the Application to learn about how our customers use the service. This is a generic ID that cannot be attributed directly to you but does enable us to track usage.
Some of the cookies used by the ITV Player on mobile devices have a lifespan that ranges from several minutes to several hours. Some of the cookies are persistent and will never expire. f you want to delete cookies from your mobile device or prevent the ITV Player from setting cookies on your device, you will need to refer to your device manual but please note that blocking and/or deleting cookies may not be possible on all devices. If you do block and/or delete cookies then you will not be able to use the ITV Player on your mobile device.

ITV Essentials

The list below sets out the main cookies that we use in the desktop version of ITV Essentials:

Login
This tells us whether the user has logged in.

Token
This allows a user to perform functions of a logged in user for a given level.

Prefix
This identifies which territory the user is in.

allowed_territory check
This tells us that we have checked that the user located in a permitted territory.

itv.cookiepolicy
This tells us that the users has clicked to close the cookie notice.

ITV News mobile application

The ITV News application uses the following 3rd party solutions to enable video and these services make use of cookies.

Brightcove – Details of the cookies used by Brightcove can be found at http://support.brightcove.com/en/video-cloud/docs/video-cloud-player-cookies

Vimeo - Details of the cookies used by Vimeo can be found at http://vimeo.com/cookie_policy

Youtube - Details of the cookies used by Google can be found at https://www.google.co.uk/intl/en/policies/technologies/types/

The ITV News application uses Google Analytics to track use of the application to drive product development decisions. For more on how Google uses your data please see http://www.google.com/policies/privacy/partners/.

Additional stored information
In addition to cookies, the ITV News application temporarily stores information on your device based on your personalisation of the app as follows:

Your set location: If you choose to set a location either based on your current device location or by searching for a place, the resulting location is stored on your device. This drives a search for content based on the chosen location to deliver relevant content from that area.

Followed stories: If you choose to follow a story, an identifier for that story is stored and used to drive a search based on that story.

Notifications: If you choose to receive notifications of story updates we will store that choice and use it to select notifications for you.

Where can I find more information about cookies, and how do I turn cookies off or delete cookies?

Find out more about cookies including how to disable/enable and delete them at the following website www.aboutcookies.org.

You can block most cookies (except for Flash cookies) by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our sites, or you may experience reduced functionality when accessing certain services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our website.

You can opt-out of receiving cookies from a range of ad servers (including, among others, Doubleclick, Videology, AudienceScience, Flashtalking and Microsoft) by visiting www.youronlinechoices.com and following the instructions provided.

Generally you can't delete Flash cookies (also known as local shared objects) with browser controls, but Adobe's website at www.adobe.com provides information on how to delete or disable Flash cookies. Click here for details. Please note that if you disable Flash cookies, you will not be able to play content on the ITV Player.

If you want to delete cookies from the browser on your mobile phone, you will need to refer to your handset manual.

Contact us

Our full details are set out in our privacy policy. You can email us with any questions, queries or complaints at itv.comsupport@itv.com