A bespoke production and studio centre for Coronation Street is due to be built in Salford.
It means our soap's base will move from Quay Street in Manchester to MediaCityUK, in 2012.
The stand alone facility, which will be subject to a long-term lease, is due to be built on a 7.7 acre site at Trafford Wharf.
Plans for the site include a new external film set, two sound stage buildings, specialist production facilities and offices, dressing rooms and meeting space for production staff and cast.
Adam Crozier, Chief Executive ITV plc, said: “Coronation Street is an incredible brand and as we celebrate its 50th anniversary, it’s fantastic news that we are able to invest in the construction of a modern production centre to ensure that the nation’s best loved soap remains at the top of its game for another half a century.”