ITV and Coronation Street have been working with ITV SignPost to celebrate Deaf Awareness Week.
Deaf Awareness Week takes place from 2nd-8th May. It’s a national initiative centred around promoting the positive aspects of deafness, encouraging social inclusion and championing deaf organisations.
Sign language will feature in scenes in the Rovers, bought to life by signing actors Emma Wilding and Haylie Jones on Friday 6th May.
Throughout the week, Emmerdale and ITV's Daytime will also be featuring sign-language on their shows.
Reflecting the diversity of modern society both on and off-screen is a key commitment under ITV's Responsibility strategy, raising awareness of social topics through our most-loved and most-watched programmes.