Men are far more likely to die prematurely than women and experts blame this statistic on men's attitude to their health.
Men are statisically more likely to have an unhealthy lifestyle and visit the docor less frequently than women , meaning they are diagnosed later than women. A Daybreak and OnePoll survey has found that almost half of women believe that their partner does not look after their health and more than half said he actively avoids the doctor.
Today we look at men's attitudes to their health, exploring the various issues being blamed for men's increased liklihood of premature death.
Dr Hilary is on a building site with builder Peter Cox, who hasn't been to the doctor in 15 years and Coronation Street's Chalie Condou is in the studio to back our bid to raise awareness.