It’s where some of the most sensational TV interviews have taken place, where some of world’s best known celebrities have revealed their secrets, and where the nation’s favourite breakfast TV duo reside every weekday. The This Morning sofa is the centrepiece of ITV’s flagship daytime programme and now, thanks to DFS, you can recreate the This Morning look in your home.
Launched in January this year, the new This Morning sofa was given a modern makeover by DFS designer Philip Watkins. Working closely with the team at This Morning, Philip and the DFS design and development studio handcrafted a contemporary modern shape in a luxurious deep burgundy palette that seamlessly slotted into the This Morning set.
Following overwhelmingly positive feedback from This Morning viewers, DFS and This Morning have teamed up to launch a new limited edition range inspired by the sofa created for the show. The range, which comes with free accent cushions, comprises: a large sofa; a small sofa; an armchair; as well as a plain and patterned footstool*. The range, which is handmade to order here in the UK by DFS’ team of expert craftsmen and women, also comes with a free 10 year guarantee on the frame & springs. The range is available exclusively at DFS’s store in Dudley and online at www.dfs.co.uk/thismorning.
Philip Watkin, from the DFS design and development studio, said “Our original design for the show combined classic lines with a luxurious fabric to create real standout on screen. We’ve now taken that design to the next level and used all our sofa expertise to create a range that has the same great look, but also delivers amazing comfort. Using premium fillings to create super soft cushions we’re confident customers won’t just love the look, they’ll love the comfort factor too.”
Andy Whiting, Head of Brands for ITV Daytime said "We are thrilled with our new DFS Sofas. The vibrant colour compliments the This Morning set perfectly and they provide a comfortable home for our presenters to host the many varied guests and celebrities coming in to see us. I am sure that these sofas will look equally as great across the UK's living rooms as they do in our studio.
*Four seater sofa (large) - £899; two seater sofa (small) - £749; accent chair - £549; patterned footstool - £229; plain footstool - £225; additional scatter cushions - £25
This Morning Sofa Offer terms and conditions:
This discount code (DISCITV50) entitles the user to a £50 discount off each complete order from the This Morning product range (large sofa, small sofa, chair, patterned or plain footstool). The discount can be used against new orders only and cannot be used against any other sofa range or combined with any other extra discount voucher.
This offer is only valid online and at DFS Dudley.