Shane Richie stars in Whatever it Takes - a tale of modern morality charting the highs and lows of our media-obsessed celebrity culture.
Daisy Cockram (Amy Beth Hayes – The Children), a young police officer, wins a radio contest to attend a West End film premiere and the VIP party afterwards.
A famous premiership footballer picks her up and they are later caught in a sexual act in the back of his Range Rover. Her career in the police force is shattered, as is her complex relationship with her high flying father - a deputy chief constable.
But it seems Daisy has a saviour in the shape of J.J. Merrick (Shane Richie – Skins, EastEnders) – a ruthless publicity agent. He catapults her into the world of glamour modelling.
For a while she rides high on her bubble of instant fame and becomes a millionaire with a lifestyle to match and her own entourage of hangers on. It also seems that she has found love, with a young soap star who J.J. also represents.
But fame without talent is hard to sustain – inevitably the lads’ magazines and red tops turn their attention to the next instant celebrity.
Betrayed by J.J., rejected by her family, abandoned by her boyfriend (who had only been using their relationship as a publicity stunt), Daisy goes to desperate lengths to revive her floundering career and get herself back on the front page.
