Joey likes to think of himself as very Ken-like (remember Harry's 17th birthday?). The problem is that he just can't seem to find his Barbie.

So what's the solution to this problem? Cover himself in cling-film to make it look like he's made of plastic? No. The answer is to get an ever so slightly different haircut and use a bit more product.

The Essex insider gets the scoop on Joey's "hairbrained" idea from the man himself and his best mate, Diags.