Name: James Bennewith, but you and everyone else will know him as 'Diags' (or "Digs" if you're Chloe).
Occupation: Contemplated owning a cheese business and was training to be a lifeguard... but for now he's a lover-lover man.
About: Diags gets his name from his "diagonal smile". Apparently if his banter and Joey Essex’s looks were combined an "unstoppable" lady-killing machine would be created. What Diags doesn't know is he's already an unstoppable lady-killing machine!
TOWIE tree: Diags has been Joey's best friend since the tender age of 13 . They’re a bit like brothers... who look nothing like each other. Since Joey started hanging around with monkeys in Africa and British politicians, Diags has been spending more time with Arg and Dan Edgar.
Having won Abi's heart with a date on a rowing boat, Diags was reticent to become a 'one woman man' and instead opted to spend time at life-drawing and obscure exercise classes. But then...
... Then Diags went to Ibiza, met a girl called Fran, fell for her, but she pulled his ol' mate, Tom! Oh no! But then Fran kissed Diags! Oh yes! But Diags thought Fran preferred Tom, so gave up all hope of ever smooching her face again. However, Tom's rubbish plans to get Fran and Diags together paid off and they admitted their feelings for one another at Arg's food party (when Diags was, of course, dressed as a block of cheese). Not even cheating allegations thrown at Fran from Grace or saucy pics of Diags' ex can stop this loved-up couple.