Name: James Bennewith, but you and everyone else will know him as 'Diags'.
Occupation: Contemplated owning a cheese business and is training to be a lifeguard, but for now he's a wingman.
About: Diags gets his name from his "diagonal smile". Apparently if his banter and Joey’s looks were combined an "unstoppable" lady-killing machine would be created. True facts.
TOWIE tree: Joey's best friend since the tender age of 13, they’re a bit like brothers. He is also one part of the Arg, Joey and Diags trio formerly known as The Thick, The Fat and The Ugly (we won’t tell you which one he was). What with Tom P now in the ranks, perhaps they should now be known as The Thick, The Fat, THE FIT and The Ugly? Diags' li'l bro Jack is now also on the scene, but will Diags ever have a girlfriend on the scene? Perhaps, if he gets back with one-time fling, Abi.