IITV's From the Heart campaign took place during Valentine's Week to raise awareness of organ donation and the NHS Organ Donor Register.
During the campaign we were able to raise awareness to millions of people by highlighting the shortage of donated organs in the UK, and encouraged thousands of viewers to join the Organ Donor Register, and to talk to their loved ones about their wishes.
8 - 14 July is National Transplant week and we want to get again raise awareness of the importance of becoming a donor, and encourage people to register.
You can join the organ donor register online or you can call the NHS Donor Line on 0300 123 23 23
(Standard charges may apply. Please check with your operator)