Bond fans around the world will unite this week to share a toast for their favourite sleuth - one that will no doubt be shaken, not stirred.
55 years on from the release of Dr. No, the first film in the mega-franchise, the actions of 007 have been called into question. The spy has been called 'too toxic' for the #MeToo era - critics have called scenes in the films inappropriate for the modern age.
A notorious womaniser, 007's raunchy love scenes have been viewed around the world millions of times. The franchise, which has rolled out 26 blockbusters, has seen seduce women on five continents. But it's a Bond's actions in the USA that have led to some called him a "villain" and not the hero he's supposed to portray.