It's a great David vs Goliath triumph but why was one of the franchise's main characters neglected in the first place? One mum arranged Star Wars theme party for her children's joint party and wanted to buy her son a Luke Skywalker action figure and her daughter a Princess Leia one. After finding the Disney store only sold the former, she contacted Disney to hunt one down. After numerous disappointing exchanges she started a social media campaign on Twitter.
A couple of weeks later Disney announced: "The current assortment of Star Wars products at the Disney Store launched earlier this year, and is just the beginning of what is to come. We're excited to be rolling out new products in the coming months, including several items that will feature Princess Leia, one of the most iconic characters in the Star Wars galaxy."