The RNLI has revealed that 167 people lost their lives at the UK coast last year - the highest number in four years. The charity is launching a major drowning awareness campaign, Respect the Water, with the help of England rugby union star James Haskell.
More people die at the coast each year than are killed in cycling accidents; adult men account for over two-thirds of coastal deaths; and alcohol is a contributing factor in around one-fifth of coastal fatalities. The charity wants to halve the number of accidental coastal deaths by 2024.
Top five beach safety tips
*Wherever possible, swim at a lifeguarded beach
*When on a lifeguarded beach, find the red and yellow flags and always swim or bodyboard between them - this area is patrolled by lifeguards
*Never swim alone
*If you get into trouble, stick your hand in the air and shout for help
*If you see someone in difficulty, don't attempt a rescue. Tell a lifeguard, or, if you can't see a lifeguard, call 999 or 112 and ask for the coastguard