Poll shows parents are blighted by pester power

The Government should introduce stronger rules on junk food advertising to save parents from 'pester power', according to the British Heart Foundation.

A poll of 1,000 parents for the charity found 74 percent are frequently asked by their children to buy them unhealthy snacks.

Some 42 percent of parents said their children were triggered by junk food available at supermarket checkouts, while 26 percent said offers such as buy-one-get-one-free made their children pester them.

Almost four in 10 said their children were influenced by TV adverts for junk food, while 24 percent were affected by other advertising, such as banners in shop windows.

We chat to psychologist Emma Kenny (and her boys) about pester power and what we can do to control it!

Catch up on Good Morning Britain with ITV Player

Missing toddler found in field half-mile from home

I couldn't give up on this kid. Thank God.

– Rescuer Victor Sutton

A toddler was found in a field half a mile from home two days after going missing

Rainn Peterson, two, survived two days in the cold and rain after going missing from her great grandparents' home in Ohio on Friday.

She was found by North Bloomtown resident and volunteer rescuer Victor Sutton, who let police know that he had found the girl in an emotional 911 call.

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The Government should be doing more to stop kids pestering their parents for junk food, a charity has said