
ITV wants to ensure that viewers are aware of the content of programmes, and that programmes are not made available to those who may find it unsuitable or offensive.
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ITV’s video-on-demand services are regulated by Ofcom (the independent regulator for the UK communications industries) together with the Association for Television On Demand (ATVOD) in relation to our video-on-demand editorial content and the Advertising Standards Authority (ASA) in relation to the advertising content appearing on our video-on-demand services.
See ATVOD's website for more information about ATVOD and on the video-on-demand services it regulates and see the ASA's website for more information about the ASA and the regulation of advertising content.