ITV is proud to bring some of the world’s greatest sporting events to our viewer’s homes. Not only is it an opportunity for the nation to enjoy sport on screen, but a chance to inspire and empower people to get active and make a difference in their local communities through sports volunteering.
In summer 2014, ITV joined forces with award-winning organisation, Join In – the nation’s leading charity for local sports volunteering to launch ITV Local Heroes. The campaign fronted by former England footballer, Ian Wright, aims to harness the energy and inspiration of major sporting events to inspire new volunteers to help out at a local sports club near them.
Join In is the award-winning sports volunteering charity created out of the London 2012 Olympic and Paralympic Games to increase local sports volunteering opportunities and help grow community sport. Join In is funded through government grants and by Official Partners BT and Intersport.