Who better to ask about style than the editor of a glossy magazine? And Ali Hall is not only editor of fashion weekly LOOK, she's also a judge on our High Street Fashion Awards panel too! We asked Ali about what she's looking for in this year's awards and about summer's key trends and what she thinks looks good from the high street...
Hi Ali! So, what are you looking for in this year's awards?
I think this year's High Street Fashion Awards is probably the most exciting ever. I think so much has happened on the high street, so there are many new contenders. There’s some great, great clothing happening out there and there’s some great collections and collaborations, so I’m looking for people who are really shining.
Which trends do you think everyone should try this year?
There’s loads and loads of great trends out there this year that can suit any shape, any size, any age and any budget so there’s something for everyone, which is really exciting. There’s a lot of great colour out there, which I think is brilliant, it’s going to help lift all our moods when the weather has not been that brilliant so I think everyone should really embrace some colour this year.
Are there any trends that are a bit more difficult to pull off?
I think that people should wear what they are comfortable with and not try trends that they don’t feel comfortable with. I think that one of the trends that people find a bit difficult is the monochrome trend because they're not quite sure how much black to wear and how much white to wear!
We know you're a fashionista, but have you ever had any fashion disasters?
Oh, I’ve had loads of fashion disasters (laughs). You only need to see pictures of me when I was at university when I was 18. I think everyone has a fashion disaster and as long as you can admit it and learn from it it’s all a good thing.
As a magazine editor, do you feel the pressure to always look really stylish?
(Laughs) I think there is pressure to make sure you know what trends are in and to look stylish but I don’t feel the pressure to dress in stuff that’s ultra trendy if it's not what suits my shape and size. I like to find things that I feel comfortable in because at the end of the day I think fashion is all about feeling good as well as looking good.
Which celebrities do you think are great at working high street style and don't necessarily have to be decked out in designer labels to look great?
You know what, I think that celebrities are really embracing high street, especially in the UK. I think we’ve got the best high street in the world, so I think that there aren’t that many celebrities that don’t mix high street with designer. You even find people considered a fashionista such as Alexa Chung embrace high street fashion so I think that everyone’s having a great dose of it and looks fantastic.
What’s your tip for everyday style?
Don't just wear black. I think that’s a trap I’ve fallen into quite a lot in the past - and it’s always great to have that little black dress - but I really think it's great to move out of your comfort zone and wear something that makes more of a statement.
Do you have a particular tip for turning a work outfit into a going out outfit?
I think really you shouldn’t separate it and have a work outfit and a going out outfit, I think now we are in the days that there is so much style to choose from that you can wear something to work that than you can just dress up in the evening. I don’t think women have to separate their wardrobes anymore because I think you should feel great at work as well. I think those days where we have a wardrobe where we think: “That’s not enough for a night out, I’ll wear it to work instead,” have gone because you want to feel good everyday.
And now for some quick-fire fashion questions... cool and edgy or girly and pretty?
Girly and pretty.
Full on glamour or natural beauty?
Bold lip or smoky eye?
Killer heels or stylish flats?
Sharp blazer or casual cardigan?
Stripes or spots?