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Last efforts launched to grasp election victory

One of the closest-contested General Election campaigns in decades enters its final full day with politicians engaged in desperate eleventh-hour efforts to seize a decisive advantage.

The nation will go to the ballot boxes tomorrow with no sign of any party breaking the opinion poll deadlock - the three latest show a narrow view for the Tories and Labour and a dead heat respectively.

As they continue whistle-stop tours of target seats, party leaders will combine positive messages with stark warnings of the consequences of opponents running the country for the next five years.

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'Irresponsible' Prada Miu Miu ad banned

Credit: PA

An ad for Prada's Miu Miu fashion brand that appeared in Vogue UK has been banned for inappropriately sexualising a model who appeared to be a child.

The double-page magazine ad featured a photograph apparently shot through a slightly open doorway to reveal a young woman reclining on a bed while looking straight at the camera.

A reader complained that the ad was irresponsible and offensive because it appeared to show a child dressed as an adult in a sexually suggestive pose.

Prada SpA said the ad featured Mia Goth, a 22-year-old actress and model, shown on crisp white bed sheets, wearing a sophisticated outfit without a low neck-line and nude make up.

The company did not believe she was shown in a sexually suggestive pose or that there was a sexual tone to the ad or her expression.

Vogue UK said the magazine was sophisticated and their readers were educated to appreciate top photography and great fashion models.

The Advertising Standards Authority (ASA) said the model's youthful appearance, minimal make up and clothes that appeared to be slightly too large gave the impression that she was younger than 16.

The ASA said: "We considered that her youthful appearance, in conjunction with the setting and pose, could give the impression that the ad presented a child in a sexualised way.

"Therefore, we concluded that the ad was irresponsible and was likely to cause serious offence."

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Boom for UK businesses thanks to Princess Charlotte

The new baby princess is already proving valuable to UK firms, with many reporting a boom in business since she arrived on Saturday.

Firms making commemorative items honouring the birth of Princess Charlotte say sales have soared, while one company is making more of the special shawl she left hospital in with her parents.

It comes as the newest member of the royal family met her great-grandmother, the Queen, for the first time today.

ITV News' Royal Editor Tim Ewart reports:

Undecided voters remain unsure on who will get their vote

With less than two days to go until polling day, voters around the country remain undecided as to who they will be backing.

During the election campaign, ITV News has followed five groups of people, selected by ComRes, in Glasgow, Cardiff, London, Bristol and Kent.

ITV News' Political Correspondent Libby Wiener returned to find out whether their minds are now made up on who they will be backing on polling day.

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