The word 'Ferrari' has been banned from the most popular Chinese versions of Twitter and YouTube.
The ban follows a crash involving a black Ferrari on one of Beijing's ring roads in the early hours of Sunday morning.
Why the cover up? The car may have been driven by the son of a leading party official. The supercar is worth well over the annual salary of even a high up official.
In China the average wage for a graduate white collar worker is about £10 a day. The hundreds of millions who still live off the land are on around £1 a day.
The driver is dead, his two female passengers seriously injured. It is a tragedy for the families.
The crash and cover up mean it is also a tale about modern China which illustrates State control, allegations of corruption, censorship and the widening gap between rich and poor.