North Korea's rocket may have splintered and crashed into the sea, however the country's supreme leader Kim Jong Un continued to celebrate North Korea's 'step into modernisation'.
The country had hoped the launch would be seen as a show of strength amid persistent economic hardship as Kim Jong Un solidifies power following the death of his father, long-time leader Kim Jong Il, four months ago. However, the failure did not deter the North Korean leader from emphasising the country's plans to expand.
ITV's China Correspondent Angus Walker said the country was "the last corner of the Cold War [...] out of step with the rest of the world".
The country had invited dozens on international journalists to observe the launch and other celebrations to mark the 100th anniversary of the birth of the country's founder Kim Il Sung.
Despite the potential 'embarrassment', the North Korean leader told a crowd of thousands:
Kim Jong Un made a promise to his people, that they would "never go hungry again", admitting the country had suffered from famine in the past.
The 'parade of power' was designed to show the country's strength and determination to continue with their technological plans and avoid past hardships, despite UN Security Council sanctions against the provocative action.