Justin Bieber's non-traditional rise to fame has been recognised at the Tribeca Film Festival.
The global pop star and his manager, Scooter Braun, were among those honoured at the third annual disruptive innovation awards for the pioneering discovery of Bieber on Youtube.com and his use of social media.
The video below contains flash photography.
Bieber became famous after posting various videos of himself singing on Youtube.com. One of his most successful clips, which was played during the ceremony, was recorded when Bieber was just 13 years-old and attracted more than 20 million views. Braun said it was Bieber's soul that caught his attention, and that the future is still bright for the star.
After roughly six years Bieber has become a global superstar selling millions of records and amassing over 21 million Twitter followers. On the red carpet the 18-year-old said he never anticipated this type of success.
During the presentation Bieber thanked Braun for helping him achieve his goals, while Braun jumped into manager-mode once he realised the young star was sporting a ring on his ring finger, causing him to defuse rumours before they start.
"I just realised that he's wearing a ring on his ring finger. So after we leave here - he's not engaged, he's not married, but I'm going to have to deal with that later," joked Braun. The Tribeca Disruptive Innovation Awards are handed out to individuals who use technology in non-traditional ways in everything from the arts to the sciences.