Justin Bieber's non-traditional rise to fame has been recognised at the Tribeca Film Festival.
The global pop star and his manager, Scooter Braun, were among those honoured at the third annual disruptive innovation awards for the pioneering discovery of Bieber on Youtube.com and his use of social media.
The video below contains flash photography.
– Justin Bieber
I think that Scooter is an incredible guy and he's helped me just as much as I've helped him. So the fact that we've able to do this together and experience this, it's been great.
Bieber became famous after posting various videos of himself singing on Youtube.com. One of his most successful clips, which was played during the ceremony, was recorded when Bieber was just 13 years-old and attracted more than 20 million views. Braun said it was Bieber's soul that caught his attention, and that the future is still bright for the star.
– Scooter Braun
It's funny, I think coming from where he was coming from he didn't even imagine it was possible to go this far, he was just living his life and being a normal kid. And when I saw him the first time I always knew we would get here and I think now that he is 18 and becoming a man, you know, how good of a man, how he carries himself will define how far he goes because his talent is endless.
After roughly six years Bieber has become a global superstar selling millions of records and amassing over 21 million Twitter followers. On the red carpet the 18-year-old said he never anticipated this type of success.
During the presentation Bieber thanked Braun for helping him achieve his goals, while Braun jumped into manager-mode once he realised the young star was sporting a ring on his ring finger, causing him to defuse rumours before they start.
"I just realised that he's wearing a ring on his ring finger. So after we leave here - he's not engaged, he's not married, but I'm going to have to deal with that later," joked Braun. The Tribeca Disruptive Innovation Awards are handed out to individuals who use technology in non-traditional ways in everything from the arts to the sciences.