A Coventry bar is being boycotted after refusing to serve family and friends of a soldier before his funeral because they were wearing their military uniforms.
Matthew Thacker and colleagues of his brother Corporal Michael Thacker were refused entry to the Browns bar in Jordan Well.
Mr Thacker was with a number of his brother's colleagues who were to act as pall-bearers during the service at the city's cathedral on Monday.
Hundreds attended the service for Cpl Thacker, who was killed on duty in Afghanistan earlier this month.
Those who have set up the page on the social networking website wrote: "The family have requested that no protest action should be taken, it is Armed Forces Day this Saturday and would be grateful to simply boycott Browns, ignore the place entirely and celebrate the job every military personnel are doing for this country day in day out!"
The incident has provoked outrage with many venting their anger on Twitter, using the hastag #BoycottBrowns. Even Labour leader Ed Miliband has entered the debate.
Corporal David Allinson, who was one of the soldiers refused entry last Saturday, told the BBC: "We had a 40-minute break to calm our nerves and we tried to go for a cup of coffee. Two of the lads went up and came back and said we've just been refused. Matthew and two other lads just couldn't believe it so we tried as well but we couldn't get in. They said you can't come in, you're in fatigues and we won't serve you."
The owner of Browns Cafe and Bar has apologised to Cpl Thacker's family following the incident. To watch a video of Mr Brown making his apology click here.
Chief Inspector Kerry Blakeman, who is responsible for local policing in Coventry, said the force had made inquiries about the incident after being made aware of the Facebook group. He said Cpl Thacker's wife Catherine had accepted an unreserved apology from Mr Brown on Wednesday morning.