It's an annual event that draws nearly 40 thousand people and the crowd's favorite hot dog eating champion - Joey Chestnut - didn't disappoint.
Chestnut was top dog for the sixth time in the men's section of Nathan's Famous Fourth of July International Hot Dog Eating Contest at Coney Island.
He tied himself for the record, devouring a total of 68 hot dogs and buns in 10 minutes.
In all, 15 men from the US and Canada attempted to capture the celebrated Mustard Yellow International Belt.
Chestnut, of San Jose, California, says he hopes to break his record next year by eating 70 hot dogs.
Chestnut is the number one ranked eater in the world by Major League Eating. He holds the titles of World Wonton Eating Champion, with 390 wontons in eight minutes and World Bratwurst Eating Champion, gobbling up 35 bratwurst in 10 minutes.
In the women's competition, reigning champ Sonya "The Black Widow" Thomas took home the top prize - a pink belt.
Thomas beat the record she set in 2009 - when she ate 41 hot dogs in 10 minutes. This year she ate a total of 45 hot dogs and buns.
Asked about the secret to her success, the 44-year-old said it is all about being mentally prepared:
I know that I can do 45 and 50 hot dogs bun but not in ten minutes. But it's more mental control. Mentally, I say I'm going to eat and today I set my goal and I don't want to disappoint myself and I push myself. I'm really fighting with me and it worked.
Thomas holds a total of 25 world records, including Clam Eating Champion, which she took with 26 clams in six minutes; World Cheesecake Eating Champion and Jalapeno Eating Champ, which she won eating 274 jalaepnos in 10 minutes.
Both winners took home 10,000 US dollars in winnings.