A million children are going hungry in Britain, a leading children's charity has found.
There has also been a 233% rise in children relying on charity to be fed in the past 12 months.
A million children across the UK are living with "food insecurity", which means that they don't know where their next meal is coming from.
New figures show that around one in four parents knows of a child in their area who may be going hungry.
A poll suggests that the problem may be getting worse, with many parents saying they have seen an increase in the numbers of youngsters they are worried about.
But it also reveals that many are reluctant to get involved, with more than half failing to report their concerns to the authorities.
– Siobhan Freegard, co-founder of Netmums
Too many children are not on the breadline, they are way, way under it.
"It's horrifying to realise how many kids are suffering around the UK.
"They are having their chances ruined before their lives have barely begun."
Around three-fifths of parents questioned said they thought it was because the family did not have enough money to buy the food they needed.
A similar proportion said they thought it was because the family was buying low quality food as they were short of cash.
More than half (55.4%) said that it was because a parent was abusing drugs or alcohol which meant the child was being neglected.
Daybreak's Richard Gaisford reports.
Kids Company and Netmums are asking people to hand in their mobile phones, so that they can be recycled and the money from that will be used to crack down on the number of children, not being fed.
Click here for more information: http://www.netmums.com/home/netmums-campaigns/mobiles-for-meals