500,000 Olympic football tickets pulled from sale

Olympic staff at Hampden Park, Glasgow. Photo: Press Association

So why are so many football tickets - 500,000 - now being taken off the market?

Simply put it's because football hasn't really been the draw the organisers had hoped for. That, aligned to the challenge to fill all football venues, which was always going to be tough. Football is unique in the sense that all the venues are very large and of course there are a lot of matches being played throughout the Games. They've still sold more football tickets than seats for any other sport.

The tickets have been particularly difficult to sell at the Millenium stadium in Cardiff and Hampden Park in Glasgow. In Cardiff they are going to close the top tier and squeeze everyone in below that and they have similar plan for Hampden but there are still more than half a million football tickets they are going to try to shift.

While perhaps not unexpected, it's a blow for the man in charge of these Games, Seb Coe, who I remember telling me in Delhi during the Commonwealth Games, he would not allow sport in London to be played out in empty stadiums.

London 2012 chairman Sebastian Coe. Credit: Press Association

In non football sports, 50.000 tickets are on sale now and a further 250 thousand will be made available over the next 10 days. There are a range of tickets at a range of prices.

This is because LOCOG have been able to release seats they thought they might need for broadcasting equipment, media areas and officials and also they have a tranche of tickets being returned by international Olympic committees from their allocations. Tickets for non football events are still in demand and organisers are fairly confident they will find homes for all of those even though we're very close to the opening ceremony.