Coronation Street's Michelle Keegan has been crowned Best Soap Actress for her portrayal of Weatherfield's Tina McIntyre.
Accepting her award at the Dorchester in London's Mayfair in a white leather knee-length dress, she said: "I'm really actually shaking. I haven't thought of anything to say because I really didn't think I was going to win it and I'm gobsmacked for the first time in my life."
Britain's Got Talent picked up the gong for Best Talent Show beating The X Factor, while I'm A Celebrity... Get Me Out Of Here! was named Best Reality Show.
Ant and Dec, who host both shows, picked up the awards.
Two of last year's winners - Keith Lemon and Jeremy Kyle - repeated the feat this year, winning Best Entertainment Show and Best Daytime Show respectively for the second year running.
Sherlock's Benedict Cumberbatch - who was unable to attend due to filming commitments - was named Best Actor and the hit detective show also won the gong for Best Drama.
Comic Miranda Hart won the Best Actress trophy for her performance as Chummy in Call The Midwife.
In a message read out on her behalf, she said: "This is the first prize I have won for my acting... I now feel I am a proper actress so I will drink gin in a kaftan and sit moaning about everything."
The BBC show, based on Jennifer Worth's books about working as a midwife in London's East End in the 1950s, was crowned Best New Drama - beating Channel 4's American import Homeland.
EastEnders celebrated a triple success at the TV Choice Awards after winning gongs for Best Soap, Best Soap Actor and Best Newcomer.
The BBC1 show added to its trophy collection with prizes for show stalwart Shane Richie, who plays Alfie Moon, and Tony Discipline, who joined the cast last summer as Tyler Moon.
Meanwhile, ITV1's Emmerdale received an Outstanding Contribution award in the year the soap celebrates its 40th anniversary.
The ceremony also saw Doctor Who named Best Family Drama, but its stars Karen Gillan and Matt Smith missed out after being nominated for Best Actress and Best Actor awards.
Daybreak's Richard Arnold reports from the red carpet.
LIST OF TV CHOICE AWARDS WINNERS
- Best Food Show - The Hairy Bikers' Bakeation (BBC2)
- Best New Drama - Call The Midwife (BBC1)
- Best Entertainment Show - Celebrity Juice (ITV2)
- Best Daytime Show - The Jeremy Kyle Show (ITV1)
- Best Family Drama - Doctor Who (BBC1)
- Best Reality Show - I'm A Celebrity ... Get Me Out Of Here! (ITV1)
- Best Comedy Show - Mrs Brown's Boys (BBC1)
- Best Lifestyle Show - Supersize Vs Superskinny (C4)
- Best Talent Show - Britain's Got Talent (ITV1)
- Best Drama Series - Sherlock (BBC1)
- Best Factual Entertainment Show - Top Gear (BBC2)
- Best Actor - Benedict Cumberbatch, Sherlock (BBC1)
- Best Actress - Miranda Hart, Call The Midwife (BBC1)
- Outstanding Contribution - Emmerdale cast and crew (ITV1)
- Best Soap Newcomer - Tony Discipline - Tyler Moon, EastEnders (BBC1)
- Best Soap Actress - Michelle Keegan - Tina McIntyre, Coronation Street (ITV1)
- Best Soap Actor - Shane Richie - Alfie Moon, EastEnders (BBC1)
- Best Soap - EastEnders (BBC1)