Supermarket social media campaign takes an unexpected turn

Waitrose trolleys
Waitrose social media stunt ends in ridicule Photo: Jon Super/PA Archive/Press Association Images

Supermarket chain Waitrose got a bit more publicity than it bargained for with its' #Waitrosereasons Twitter hashtag. When the upmarket shop asked customers to finish the sentence 'I shop at Waitrose because....' they received a flood of ridicule making fun of the supermarket's posh brand.

One person wrote, 'I also shop at Waitrose because I was once in the Holloway Road branch and heard a dad say 'Put the papaya down, Orlando!'

The quips ranged from making fun of Waitrose's high prices to more random reasons, 'I shop at Waitrose because a cashier once asked me my cat's name.' Others poked fun at Waitrose's 'green token' charity scheme:

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I shop at Waitrose because when the economy finally breaks down and dies, those little green tokens will serve as currency. #waitrosereasons

Others said the reason they shop at Waitrose was due to the supermarket chain's good grammar:

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@waitrose "I shop at Waitrose because..." you say "Ten items or fewer" not "Ten items or less", which is important #WaitroseReasons

While others referred to other recent Waitrose PR disasters, such as a live frog being found in a bag of salad.

Waitrose reacted to the unexpected ridicule saying, 'Thanks for all the genuine and funny #waitrosereasons tweets. We always like to hear what you think and enjoyed reading most of them.'

It seems this could this be a case of 'there's no such thing as bad publicity' as the comedy campaign goes viral.