Pink ribbons are being worn and tied across the town of Machynlleth, as a town unites in the hope of finding five-year-old April Jones.
As the urgent race against time entered its fourth night, police chiefs spoke of the "humbling" wave of support for their efforts.
More than 2,500 calls with information have been received by police in response to their appeal yesterday.
Residents across the small Mid-Wales town of Machynlleth also donned pink ribbons today in a symbolic gesture of continued hope.
The show of solidarity came in response to a plea from April's mother, Coral Jones, to wear ribbons of pink, her daughter's favourite colour.
As the family's nightmare continues, residents decorated their cars, homes and clothes with the pink ribbons.
"It is a symbol of the hope that April is going to come back and we are all still optimistic," said Machynlleth Mayor Gareth Jones.
Steve Scott reports:
Superintendent Ian John, of Dyfed Powys Police, wore a pink ribbon tonight in a personal show of solidarity.
He said officers from across England and Wales are helping to field calls and searchers are "determined" to find April.
– Supt Ian John, Dyfed Powys Police
I want to turn to April's family. I'm sure we all are feeling for them at this terrible time, also the friends and the extended family.
I just want to remind everybody that's why we're here tonight, in the pouring rain in Machynlleth, is to focus on the search and do everything that we can to bring this operation to a conclusion.
I think what we've got to hold onto is that we continue our search, and the good news is that everybody is determined to follow this through.
Speaking outside the town's leisure centre, which has become a focal point in co-ordinating local search efforts, Mr John said.
The community continues to hold its collective breath while awaiting a breakthrough in the search efforts.
But the overwhelming effect of April's abduction has left residents on the edge of despair.
Abduction suspect Mark Bridger, 46, of Machynlleth, remains in custody and is still being questioned at Aberystwyth police station.
Officers have been given extra time to hold him until 5pm tomorrow but they can apply for another extension.
They are still desperate to piece together his movements from 5pm on Monday until his arrest at 3.30pm on Tuesday.
Anyone with information that may help in the search for April Jones are urged to call police on 0300 2000 333.