22-year-old singer-songwriter Tom Odell will become the first male winner of the critics' choice prize at next year's Brit Awards.
The newcomer follows in the footsteps of Adele, Emeli Sande and Jessie J. Each has gone on to huge success.
- Odell was born in West Sussex
- He's been writing songs since the age of 13
- His debut EP earlier this year was called 'Songs From Another Love'
The musician has appeared on BBC2's Later... With Jools Holland and is among the acts shortlisted on the BBC's Sound Of 2013 list which aims to identify the big new acts of the forthcoming year.
Organisers of the Brits have also created a new award to recognise the importance of UK artists overseas.
The 'Brits Global Success Award' is expected to go to Adele to recognise her huge sales achievements.
If she does win the award, it may help to bury the memories of this year's event when she was cut off during her best album acceptance speech by host James Corden.
The awards take place on February 20 at London's O2 Arena, with Corden returning as host.