LG, Samsung and Sony have all used the Las Vegas Consumer Electronics Show to launch new 4K televisions - but what's all the fuss about?
'4K' or 'Ultra HD' is a screen resolution which has been limited, until now, to high-end cinemas.
Consumers will soon be able to own a television which displays twice as many lines of pixels as a full HD TV, and four times as many lines as old standard definition screens.
But with four times as many pixels in total, 4K screens are initially expected to be priced at up to 20 times the cost of HD units.
How they compare:
- 4K: 3840 pixels wide x 2160 pixels high
- 1080p 'Full' HD: 1920 x 1080
- 720p HD: 1280 x 720
- Standard definition (SD): 720 x 576
Launched at CES
Sony unveiled two 4K LED models with 55 and 65 inch screen sizes to be launched in the Spring.
The company also said 4K versions of existing film titles should be available to download in time for the release of the new televisions.
Samsung launched an enormous 85 inch 'floating' TV which supports the 4K resolution, although said it had no plans to sell 4K content, instead 'up-scaling' HD films.
LG's 4K offerings include 55, 65 and 84 inch models.
Its largest screen, which went on sale last year, costs around $20,000 (£13,000) and although the company did not reveal the price for the smaller 55 inch version, it is expected to cost under $10,000 (£6,200).