Two adverts referring to Jimmy Savile have been ruled offensive and harmful following complaints they were distasteful in the wake of the sexual abuse allegations against the television personality.
Extreme Publishing sent an email that read "how's about that then" above an image of Savile wearing just his underwear and smoking a cigar while holding a superimposed copy of a magazine in his hand. Two people complained.
Another email from clothing company DirtySmart said "choose your fate" with arrows pointing to a cartoon image of Savile. One person complained.
DirtySmart admitted some people may have found the image distasteful but said they thought it would not cause serious or widespread offence.
Extreme Publishing, trading as TBM Magazine, said it did not want to upset anyone by sending the email.
The Advertising Standards Authority said advertisers can refer to current news stories but should be careful with their use.
In relation to DirtySmart, it said: