ITV's complete rebrand launched today.
The broadcaster's flagship channel changed its name from ITV1 to ITV, and, along with ITV2, ITV3, ITV4 and CITV, changed colour scheme to "better reflect their programme mix," ITV said.
ITV Group Director of Marketing and Research Rufus Radcliffe, who led the in-house rebrand, added:
The main ITV logo is a colour-picking design which changes to suit its backdrop as well as the nature of its programming.
An example of the company's new idents, designed to position ITV as "a brand at the heart of popular culture," was published on Sunday evening:
National and regional ITV News programmes also adopt a new look and feel both on air and online.
Regional news programmes have consolidated their naming styles in line with a more consistent branding across ITV.
New ITV channel logos
New ITV idents
All ITV channels have greatly expanded their range of idents - short, on-screen promotional films shown between adverts and programming.
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