Tough economic times are being blamed by a large brewing group for cutting the alcohol content in one of John Smith's beers.
From now on, it will reduced from 3.8 percent in volume to 3.6 percent.
The Heineken Group's plans for John Smith's Extra Smooth beer also includes simultaneously increasing the price by up to 8p more at the tap.
The news has not gone down well in pubs and working men's clubs of Yorkshire.
ITV News' Martin Geissler reports from Tadcaster.