David Beckham's latest ad campaign sees the footballing star running scantily clad through the streets of Los Angeles.
The short film, which was directed by Guy Ritchie, advertises the 37-year-old's latest Bodywear collection for fashion retailer H&M.
– Guy Ritchie, Director
David is an obvious protagonist. For me it was more than a campaign, it was like directing a short film.
In the advert Beckham sprints through the streets and gardens of Beverly Hills in pursuit of his dressing gown which gets trapped in a car door.
– David Beckham
I hope that everyone has as much fun when they see the film as I had when I recorded it.
Here's a look behind-the-scenes at the filming of the advert:
On Wednesday Beckham took over the H&M Twitter account to take questions from users and was asked about a host of topics from fashion to football.
Hi @sparkle723 It was great working with someone of Guy Ritchie's calibre, not just good at what he does but a perfect gentleman
Hi @lizwren yes i did pretty much all my own stunts, was good fun //Beckham
Haha @pretty_jay_4 The shaved head because it was nice and easy //Beckham