1. ITV Report

Groundbreaking live television adverts air to encourage people to join Territorial Army

Soldiers from The Territorial Army London Regiment during a compound clearance exercise at Wretham Camp training area in Thetford, Norfolk. Photo: Chris Radburn/PA Archive/Press Association Images

Groundbreaking television adverts will be aired live from military operations today as part of a brand new campaign to encourage more people to join the Territorial Army (TA).

In the first move of its kind for the military, the adverts, which are to be aired on ITV1, will be broadcast live from operations in Afghanistan and will kick start the brand new TA LIVE campaign.

A selection of clips from the adverts can be seen in the videos below:

The adverts will capture TA soldiers going about their everyday duties as Reservists in Afghanistan alongside their Regular counterparts.

With each advert running for approximately one minute, the viewer will be transported directly to the front line.

There they will witness first hand how people with very similar lives to theirs are volunteering to serve their country as a fulfilling second career.

The series of TA LIVE adverts will be broadcast on ITV1 throughout today and on Sunday 17 February, as well as next weekend (23 to 24 February).