Millions of people have watched Socks the Shetland pony moonwalking his way onto their televisions screens.
The diminutive pony was the star of an advertisement for mobile network Three, which has been watched by nearly four million people.
Socks' owner, Mairi Williamson, said she was "chuffed to bits" when he was picked in X-Factor style auditions to play the starring role.
ITV News Scotland Correspondent Debi Edward reports:
Socks went through special training in the Shetland Isles to learn the dance moves for the role.
He also had a personal hair and beauty assistant, Norwegian stylist Bjorn Larsen, who gave him highlights and extensions for the shoot.
Despite his newfound celebrity, his owners insist his four hooves will remain firmly on the ground.