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  1. ITV Report

Google faces online backlash at web feed app's demise

The Google Reader app will shut on July 1. Photo: Google

Google has faced a big backlash from online users today after announcing it will shut its web feed app Google Reader.

More than 58,000 people have signed up to a White House petition on Change.org demanding the service that automatically collects content from web RSS feeds be saved.

Google Inc said its Reader app, which has suffered in recent years with the growing popularity of Twitter, will shut on July 1 - claiming use of the service had declined.

The company, which offered no figures on the level of the fall, said it wanted to pour "all our energy into fewer products" with seven other products or services set to be retired.

Ironically, "Google Reader" soon became one of the top trending topics on Twitter as irate users vented their anger at the app's doomed status.

Competitors in the RSS Reader industry were quick, too, to emphasise they would continue to provide their services beyond July 1, despite Google's announced shutdown.

In a blogpost titled "A second spring of cleaning", Google said the latest closures meant it has now called a halt to 70 features or services since it started cutting down on its product base in 2011.