1. ITV Report

Google competition launched to 'transform lives'

Google has launched a £2million competition in a bid to 'transform lives' with technology. Photo: Reuters

Google is launching a £2million competition in a bid to "transform lives" with technology.

The internet giant says that from conceiving 24-hour counselling helplines to cracking the human genome and designing computer games that help in the fight against diseases, British innovators have developed technology-based solutions that have fundamentally changed the world. It is hoped the competition - named the Global Impact Challenge - will help support the next wave of ideas.

The four submissions judged to be the best will each receive £500,000, as well as Chromebooks and technical assistance from Googlers to help get their project off the ground.

The Google logo is displayed on a bag in the visitors' shop at Google's headquarter in Mountain View, California. Credit: Christoph Dernbach/DPA/Press Association Images

Applications open today, with non-profits invited to apply online at: A team from Google will review applications and announce ten finalists on the same website in mid May. The public can then learn more about the top ten finalists, cast a vote for their favourite and donate directly to any project they wish to support.

The final event, which will take place in early June, will feature a judging panel made up of Sir Tim Berners-Lee, Sir Richard Branson, Jilly Forster, Matt Brittin and Jacquelline Fuller, who will select three winners. The fourth, based on online votes from the public, will also be revealed.

Competition judge and Virgin founder Richard Branson. Credit: Zurab Dzhavakhadze/Photas/Tass/Press Association Images

Over the years Google has sought to support great organisations that are using innovation and technology to improve the lives of millions around the world. With this new Challenge, non-profits will have the chance to make their own pitch for why they deserve the money. We can’t wait to see their ideas.

– Google’s Vice President for Northern and Central Europe Matt Brittin

Sir Richard Branson, judge and Virgin founder, added: "I am a great believer in the power of entrepreneurs to solve key problems and improve lives through a combination of free thinking and the intelligent use of technology. Google's Impact Challenge is a brilliant way to spark a new wave of innovation amongst non-profit foundations and charities and raise the profile of many great ideas in the non-profit sector."

The final event will take place in early June, where the four winning projects will be announced.