1. ITV Report

London 2012 fans rush to buy pieces of Olympic history

Members of the public stocked up on Olympic mementos at the Ricoh Arena. Photo: Rui Vieira/PA Wire

Thousands of bargain-hunting Olympics fans have attended a London 2012 sale billed as the "last chance" to own part of the Games.

A scarecrow used at Danny Boyle's opening ceremony has added £2,200 to Locog's fund. Credit: Rui Vieira/PA Wire

The first day of the memorabilia auction in Coventry saw a scarecrow outfit from the opening ceremony sell for £2,200 and a Mary Poppins costume worn on the same night fetch £200.

Games-makers were given the first shot at landing memorabilia before the crowds filled out the hall. Credit: Rui Vieira/PA Wire

People rushed to buy a myriad of collectable items at the two-day sale at the Ricoh Arena, from sporting equipment like tennis balls, javelins and running track blocks to commemorative towels and posters.

Buyers could pay for a framed memory of Tom Daley's dive to an Olympic bronze. Credit: Rui Vieira/PA Wire

A London 2012 spokesman said 1,500 people had attended the first hour of the sale alone.

Games-makers and other Olympics volunteers were given early entry to claim a first pick of the general sale items before the rush began.

A London 2012 fan inspects an Olympic scale towel. Credit: Rui Vieira/PA Wire

It's fair to say we were expecting it to be popular but that was beyond what we expected. We had massive queues both outside the venue and inside. People were literally picking up and walking around with armfuls of stuff.

– London 2012 spokesman
There was a rush for chocolate among the sale attendees. Credit: Rui Vieira/PA Wire

The money raised from the sale will go back to the London Organising Committee of the Olympic Games' (Locog) general budget.

Many came away with multiple mementos from the scramble. Credit: Rui Vieira/PA Wire
The sale will continue for another day whereupon the items are consigned to history. Credit: Rui Vieira/PA Wire
An identified man went home with a giant stamp commemorating Team GB's cycling success. Credit: Rui Vieira/PA Wire

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