A father of four who was killed in a speedboat accident along with his eight-year-old daughter was an "extremely loving father, husband, son and brother, who doted on his family", his brother has said.
Nick Milligan, 51, the managing director of Sky's advertising sales division, Sky Media, was declared dead at the scene in Padstow, Cornwall, on Sunday afternoon along with his daughter.
Speaking at a press conference, Max Milligan said "that he and my delightful niece died in their favourite place at the end of a gloriously sunny Bank Holiday weekend provides us with a tiny glimmer of light.".
Detective Superintendent Jim Colwell said that Mr Milligan's 39-year-old wife and their four-year-old son remain in hospital with "serious, potentially life changing injuries".
Their two other daughters aged 12, and 10, suffered minor injuries in the accident and are said to be "recovering well".
ITV News' Richard Pallot reports.
Police have said that the presence of a "kill cord" safety device will form a "key focus" of the investigation into the boat accident.
The cord's purpose is to ensure that a boat's engine is cut if the person in control goes overboard.
The accident happened in the Camel Estuary near Padstow shortly before 4pm on Sunday.
The popular harbour area was bustling with people enjoying the sunshine who saw the incident unfold just half a mile offshore.
Waterskiing instructor Charlie Toogood has been hailed a hero after he reportedly leapt into the speedboat to turn off its engine and stop it from causing further harm.
Amateur footage of the speedboat out of control:
Police hailed the "brave and heroic efforts of local people and holidaymakers" in assisting the family whilst they were in the water.
"If people hadn't come to their assistance in the manner that they did, I'm confident that this incident would have been far worse in terms of the overall death toll", Det Supt Colwell said.
Throughout the day tributes have been paid to Mr Milligan from friends and colleagues.
Ben Fenton wrote on Twitter: "Nick Milligan, who died with one of his kids in the Padstow speedboat accident, was one of the kindest, nicest funniest men I have ever met."
Stephen M said: "Incredibly sad news about Nick Milligan. An absolute tragedy, one of the truly lovely people in our business."
Stefano Hatfield tweeted: "Whenever I think of my encounters with Nick Milligan over 20 years all I can recall is laughter.Lovely, charming twinkle-eyed man.
"One of industry's best and loveliest."