An advertisement for a payday loans company featuring reality TV star Kerry Katona has been banned by the Advertising Standards Agency (ASA).
The advertisement, for PDB UK trading as Cash Lady, featured Katona referencing her own financial troubles and was banned in part for irresponsibility suggesting the money could help fund a celebrity lifestyle, according to the ASA.
Cash Lady said they selected Katona to front the ad as she had experienced money troubles in the past and their customers could relate to her. In the offending ad Katona says:
The ad drew 29 complaints that it was irresponsible because it focused on Katona's financial problems and encouraged people in similar situations to borrow money.
The ASA also said it was misleading and irresponsible because the company were promoting themselves as an alternative to a bank, despite offering an APR rate in excess of 2,000%.
The ASA said the APR rate was not displayed clearly enough, which is a breech of standards. It ruled: