Pressure on Morrisons to enter online market

Morrisons has previously announced the supermarket chain was in talks with Ocado over online deliveries. Photo: Press Association

A few months ago the boss of Morrisons made the big step, announcing that the supermarket chain was in talks to tie up with Ocado, the online grocery delivery service.

On paper, sounds like it makes some sense - Morrisons have fallen behind their competitors as online shopping has taken off at a cracking pace, they have been slow to offer a way for their customers to do their weekly shop on the web. For their part, Ocado have not found things straightforward in recent times either - they were the innovators in online grocery shopping, but the big boys - Sainsburys, Tesco and Waitrose - have now aggressively moved in.

But there has been no update on where the potential deal has got to this morning. Morrisons has announced another lacklustre set of results with no more detail on plans for the internet tie up. There have been some signs of their business picking up a little in April. But with like for like sales still falling and no sign yet of really meaningful move into the fastest growing part the grocery business - online - the pressure is still very much on.